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Do you find yourself constantly fighting to rank on the front page of Google? I know how frustrating it can be. You are not alone in this struggle, and from what your competitors are doing around you, they too have a hard time ranking high competition keywords. That is why today we’ll be talking about using long tail keyword discovery for competitive terms! What are Long Tail Keywords? Long tail keywords are words or phrases that have a low volume of searches and little competition. These can be very specific to what you’re selling, resulting in more targeted potential customers for your product! Why Should I try to Rank for Long tail Keywords? Customers who use specific keywords when they search for a product are more likely to buy than people doing generic searches. When you want people to find your website or purchase something from it, using words that will attract their attention is key in boosting business and converting customers into sales leads. Searching for long tail keywords is much easier than searching the common ones because fewer websites compete to get high rankings and your audience will be able to find you more easily. If you want quick traffic, it will also help if you focus on some of those specific niche keywords that are not as popular but still need attention and get decent traffic. Finding your niche is important for your online business. One must carefully identify their audience and use more specific terms to get in front of their potential customers searching online. For example, if you are the owner of a furniture recycled goods shop, it’s best to rank with “furniture made from reclaimed materials” because that phrase targets customer's furniture made from reclaimed material, not something vague such as “furniture.” How to Research Long tail Keywords This is by far the trickiest part of any SEO campaign. If you’re not careful, it can easily turn into a black hole that sucks up all your time and energy without delivering anything in return. We’ll walk through how to do this process by focusing on “keyword discovery and research” that is fast and works. The first thing to do is head over to do keyword research using keyword tools like the SEO tools listed in the next section.You will want to use one of them to start doing keyword discovery. For each tool listed below, we will provide the pros, cons, and features. SEMrush SEMrush has the Keyword Magic tool which can generate a ton of new ideas for keywords to research. The keyword generator is constantly being updated with more words, so you’ll never run out of options. “SEMRush assembles all your favorite SEO tools (search engine optimization) in an easy-to-use interface that takes minutes instead of hours or days.” With over 18 billion different keywords generated by these 118 databases, there’s no way any marketing professional could ever find themselves at a loss when conducting long tail keyword discovery! You can use the SEMrush by entering your keyword in its search bar, and then the interface will present you with a keyword overview report. You can then locate all the data SEMrush has about the keyword you have entered. The information provided includes: Monthly search volumeCost per clickNumber of search resultsThe competition level of the keywords you entered Questions, keyword variations, and related keywords are previewed and give you a more comprehensive range of keyword ideas. A click on any one of these widgets will open for you the keyword magic tool. Pros Provides a lot more detailed information about traffic, competitiveness, and other factors than Google Keyword PlannerChecks for broken links on a domain or page in seconds. It also shows if there is anything that could be improved like images, contentYou can search for keywords without having to go through a process of eliminationThe tool is fast and reliable, with keyword suggestions coming in secondsSEMrush offers traffic estimations, estimates on how much traffic a keyword receives, and where that traffic is coming fromCompetitive intelligence allows you to know who you are competing withHelps you to figure out what keywords you can rank for in the search engines Cons SEMrush does require a monthly subscription to use their service – but they do offer a 15-day money back guarantee if you do not like what you see after that timePricing also starts out rather expensive at $99 per month Google Keyword Tool The Google Keyword Tool is a vital tool for all marketers. It’s an important part of the AdWords advertising platform and it also makes keyword analysis easy to do on top of helping you with your SEO goals! This tool is a part of the AdWords platform and proves to be an invaluable SEO research resource. It also provides insight into pay-per-click advertising campaigns, which you can use for competitive analysis as well as cost-per-click information. With this one program, you can analyze large volumes of monthly searches, determine competition levels in your own industry for PPC marketing, or even get real-time data on what people are searching for near where they live! You can do your searching based on websites, keywords, or a category. You will be able to get numerous alternative terms instead of just one search volume from the single term you are given relevant to your keyword research. Google Keyword Tool has become an invaluable resource for marketers who want to learn more about individual words or products before starting a campaign or writing anything online. Pros You can explore related long tail keywords and phrasesDiscover what volume of searches each word gets on a monthly basisGet comparable search volumes from other countries (e.g., how many times per month does “car” get searched in Germany?)Using the tool is free Cons Does not provide negative keyword listSearch volume estimates you can’t trustOther tools show keyword difficulty where Google Keyword Tool shows keyword difficulty for ads Long Tail Pro According to renowned SEO experts, Long Tail Pro is one of the best long tail keyword search tools in the market. First launched in 2011, long tail pro works by generating a list of particular long tail keywords based on the root keyword suggestion you are looking for. By proposing a single keyword or several root keywords related to a topic or niche, the system automatically generates a list of long tail keyword suggestions for you to use. Using Long Tail Pro is advantageous because it offers suggestions based on what people have already searched for online. It saves time by not having to figure out which words or phrases would work best. Pros Finding low competition but highly targeted long tail keywords for your businessGenerating new content ideas quickly with their brainstorming feature (Make sure you check out all the different ways they can help generate blog post content!)You can get keywords suggestions in bulk to make things quickerReally cool is the competitor analysis screen helps you to see what it will take to outrank your competitorsThey have a score for keyword competitiveness that is extremely helpful Cons It would be great if they increased the limit on manual and seed keywordsThere is also an annual fee and monthly subscription fee once you have reached certain levels in the programDoes not have an intuitive interface for newbies AHREFS Searching for keywords manually can consume so much time. Ahrefs is a professional SEO and keyword search tool that helps you find keywords that you can target to rank for quickly. Ahrefs is one of the most popular tools out there for online marketers that want an easy way to find new keywords without having to do a lot of manual work. With Ahrefs’ Keyword Explorer tool, it only takes about 15 minutes from start to finish (depending on how many keywords you’re looking up) in order to come up with 100+ long tail keywords related to your topic or niche site. You can also use Ahrefs for SEO purposes – including backlink analysis (which tells us who’s linking to our competitors), their unique Rank Tracker tool (which tells you what keywords are ranking for any given page), and the ability to see which pages on a site have broken links. Pros AHREFs has a large database of keywordsThe company is extremely responsive to customer feedback, which helps them keep up with the latest trends and changes in SEO best practices Cons It can take a while to weed through all the keywords and find what you needThere isn’t any prediction on how well a particular site will rank – only search volume and difficulty score information is provided by AHREFs’ Keyword Tool GrowthBar The Growthbar keyword tool is a simple to use and robust piece of software. It helps you find the most profitable keywords online. The software was created by an SEO expert who wanted to bring some consistency back into his life when marketing products or services. GrowthBar Keyword Tool works by doing all the hard work for you behind the scenes so that anyone – be they marketers, bloggers, journalists, new business owners with little experience developing content. Pros The interface is pretty easy to useHas a Chrome extension that is very helpfulGrowthBar is a simple keyword tool that can be used by beginnersGreat software to do short tail keyword and long tail keyword research Cons Growthbar is a slimmed down version of other keyword toolsOther SEO tools have more analytics capabilities Moz This SEO tool called MOZ has been around for over a decade and is one of the best-established companies, with their search engine optimization tools. Moz Pro can provide you access to keyword research software, competitor analysis features, detailed reporting capabilities, and backlink analysis data. You also have an extension that displays keywords on your computer screen when browsing online or using Google organic search – making it easier than ever before to see what is being searched! The keyword and SEO tool remain one of the oldest providers in this industry they have had plenty of time perfecting their product line. There is something great for everyone at every level here: whether you want some basic SEO reports (free!) or if you need more advanced features such as rank tracking. Pros You can access the short tail keyword and long tail keyword research tool, a competitor analysis tool, detailed reporting features, backlink analysis, and rank tracking softwareThere is also a free chrome extension that displays keywords and competitor analysis dataThe interface is easy for beginners and very simplistic Cons Limited integration capabilities for blogging platforms like WordPress or self-hosted blogsPricing options limited and cost is high How to Write Content Using the Selected Long Tail Keyword Writing to target long tail keywords is a surefire way to get ranked on the internet. Here are some tips for writing effective content that will rank highly and be relevant: Use simple, declarative sentences; this makes it easier for your reader’s brain to process information quicklyWrite concisely with clear instructions or explanations if necessary so there’s no confusion over what you’re trying to say Define the Purpose of Your Content Do you know what makes a blog post successful? Well, the answer is so easy: it is engagement. No one wants to read boring things over and again without any reason or meaning behind them. There should be something that piques your curiosity in each paragraph of every story, if not then there might as well have just been an essay with no real point! The secret to keeping people’s attention spans for long periods of time lies within captivating headlines that make your readers want more than ever before (check out these 10 tips). Don’t forget about asking questions too – they’ll keep people on their toes, waiting eagerly until someone answers those burning issues which can also increase comments because let’s face it, we all like some form of validation. What is the purpose of your content to provide instructions on how to do something, an opinion, or a story? Make the content engaging and fun but also make sure it is content your readers would be interested in reading. Understand Your Buyers Know your target audience. Writing will be meaningless if you don’t know who you are writing to. This will also determine whether they read your blog posts as your topics may or may not be relevant to them. Know your buyers, you are not writing for yourself.Do market research and find out what is trending at the moment in order to stay relevant.Tap into information that people want or need (or both) so they will be more likely to read it rather than skip over it. Research on Long Tail Keywords It is essential that you select the correct long tail keywords if you want your search traffic to grow. If you don’t know what long tail keywords are, they’re simply the more specific and in-depth long tail keyword phrases that will help people find your site. For example, if you wanted to create a website about “dogs,” it would be a good idea to include long tail keywords and answer questions like “best small dogs” or even just “do golden retrievers shed.” People who search for these terms on Google might end up at your small dog niche blog website! In order to rank well within Google, make sure not only do you have the basic keywords in your site’s content, but also include long tail keywords that are specific to what you are talking about! How to get Tons of Search Traffic from Long Tail Keywords Using long tail keywords that have decent traffic and producing content that helps the user find what they are looking for will help drive traffic. For example, the term “best restaurants to visit in Salt Lake City” generates around 540 searches monthly on Google while its more specific counterpart of “restaurants with gluten-free menus in Salt Lake City” gets only one or two per month. Researching and using the right long tail keywords can get you some easy traffic. Using a long tail keyword that does not have any volume will get you no traffic. Understand Your Unique Selling Proposition First, you need to understand how your business is different from all the others. What do you offer that they don’t? Why should customers choose what you have over everything else out there? The long tail keywords in your content will help define these differences and provide a better understanding of why people should be spending their money with you instead of bothering with someone who just does “good enough.” Know What Your Target Audience Wants and Needs To get anyone interested in what you are selling, it is important to know their concerns and pain points. Asking these questions is the first step before deciding on any solutions or strategy for your business’ marketing plan. Knowing this information will also allow you to strategize well with long tail keywords that are going to be most effective when writing articles and blog posts. Do Research on Long Tail Keywords Searching for the perfect words to capture potential customers can be tedious and time-consuming. Fortunately, you do not have to search too far when doing keyword research. Just think of what kind of long tail keywords would attract your target customer base and plug those into one of the keyword tools in this article. You can also research the phrases your competitors use so that you’re able to get an edge on their marketing strategies as well. Keep User Intent in Mind Once you have come up with a list of long tail keywords that you want to use, think about why people would like to use them in their search. What needs do they hope to satisfy, at what stage of buying are they? Once you use a keyword, ensure that the answers to those long tail keywords are provided in your article. You are likely to lose potential clients if they visit your site and find that your content does not meet their needs.