Can I Monetize My Reaction Video on YouTube?

Friends checking out a reaction video on YouTube

Making money on YouTube is a common goal for every YouTuber. In my opinion, one of the best jobs would be to get up and film yourself for a living. The question is, is it possible to monetize reaction videos on YouTube when trying to generate money on the platform?

YouTube users love seeing videos of other people’s reactions to various things. Film clips, other YouTube videos, and many other strange videos are all common subjects for reaction videos. As a result of its simplicity and light-hearted fun, this format has become a tremendous hit with young people.

However, many artists and YouTubers include copyrighted information in their reaction videos, which may raise some red flags. So, what’s the major question here? If you record a person’s reaction, does that violate copyright laws?

Our goal is to eliminate vagueness about the legality of making reaction videos and show you just how simple it can be! Get the hang of it, and soon you’ll be making regular reaction videos for your followers.

 In this blog post, we will also discuss whether you can or cannot monetize a reaction video and other tips and methods to help you expand your YouTube channel.

What is a Reaction Video?

A reaction video is when a viewer sees a video and then records their reactions to it, along with commentary about their thoughts and feelings at various points in the clip.

As the name implies, a reaction video documents a person’s emotional response to another person’s video, a movie/film, or an event. While numerous genres are included here, some of the most popular include movie and television show reviews, gaming videos, songs, talk shows, and funny clips.

Why Can’t you Monetize a Reaction Video?

No wonder why many YouTubers want to venture into creating a reaction video or channel because of how popular it has become with everyone on YouTube.

The CPM for a reaction channel might range from $1 to $5 based on what other individuals have made on YouTube. So, for every 1000 views, you may expect to earn anywhere from $1 to $5.

However, making a reaction video without a copyright claim is a difficult path to take—the reason why you can’t monetize a reaction video is because of media copyright. Reaction videos are different from the usual videos on YouTube because they involve original content and making them on your own is a daunting task.

These are the reasons why you can’t monetize a reaction video:

  • When you use copyrighted media on your reaction video
  • The media of original content can be seen or heard in your reaction video (80% identical).
  • When the original content owner didn’t give permission

Bots within YouTube are developed to recognize copyrighted material usage and warn the creators about it, who may subsequently report it to YouTube for content ID claim or copyright claim.

Copyrighted material can’t be used to generate revenue for a video maker. I mean, this is fair. You can’t steal someone’s content so you can make money for yourself.

However, making a reaction video doesn’t mean you’re stealing someone’s content. Sometimes it’s a means of promoting the content owner.

Once the clip has been detected for copyright claims, the video can be removed from YouTube, but it will remain on the platform until it is taken down by YouTube management, but this can take time.

The creator of the video has a few options:

Do nothing:

Your reaction video will remain blocked under the copyright claim. The video will be taken down eventually if the original creator files many disputes against that video or runs with ads that benefit another party.

Delete the content:

Although there are ways you can edit your video to avoid copyright claims, if you don’t care enough about the content you have made, you can delete them. This is a good approach if your fresh content (which hasn’t many views) has been flagged with a copyright strike.

Remove or get different music if it is music copyright:

Remove or replace copyrighted music in your reaction films with royalty-free audio. You may also be able to negotiate a revenue split with the original copyright holders in some cases. There are thousands of free audio tracks that you can use on your reaction video.

This can help you avoid YouTube bots by identifying your content as copyrighted content. The most popular audio used for reaction videos is NCS audio.

Sounds not copyrighted are sounds or music that can be used for free. You can download it for Content Creation. Content Creators can access and use it for search, sort, catalog, and publish. You need not fear copyright strikes as you can use them either for commercial or personal purposes for free. However, you can give credit to the artist or track for their work.

Dispute the claim:

Because copyright allegations rarely come without proof, disputing them is usually a bad idea. YouTube content dispute is one of the most complex and annoying options. However, if you believe that YouTube made a mistake, you can contact the site and submit an appeal.

Fair Use policy

It’s common for people to believe that once they receive a strike, they can’t have it removed. You have every right to contest a copyright strike. It’s not uncommon for YouTube to make such blunders. It’s possible to get the strike lifted and the video made monetizable if you can prove that you’re using the video for fair use.

Video content that contains copyrighted content was previously protected by fair use regulations, which allowed it to be shown publicly without generating a profit and in an educational or illustrative capacity. However, if you attempt to commercialize your YouTube channel or reaction videos, you violate copyright law.

Here are standards that make any video fair use content prior to monetization:


Fair use is possible if your reaction film criticizes the content. Criticizing video content is not under YouTube Copyright law. When it comes to using copyrighted content without authorization, the restrictions vary from country to country. However, in the US, works of criticism may qualify as fair use.


Generally, you can utilize clips under fair use in reaction videos intended to be journalistic. Using content for journalistic purposes qualifies as fair use. You may utilize a journalistic approach in creating a reaction video.


You can claim copyrighted material under fair use if you make a reaction video as part of an educational channel.


A reaction video may qualify for fair use if you make a reaction video for research.

How to Monetize a Reaction Video Without Using Ads or Being a YouTube Partner

YouTube’s Partner Program is the most prevalent method of monetizing videos (YPP). Achieving Partner status is a significant step forward for your channel. It enables you to post adverts on your videos and earn money (possibly) for each piece of content you publish.

What if you can’t monetize your content straight through YouTube? There are different ways anyone can profit by creating YouTube reaction videos if that’s the case.

If you want to earn money from your YouTube channel outside of the official channels, you have a few different options:


You can earn money by linking an affiliate link to your content description. There are tons of affiliate programs you can use for your content. Be a partner and promote their website. Affiliate sponsors can pay you via pay per click or commission.


You can look for sponsors outside the channel or platform. There are many popular platforms where you can endorse the content and attract possible sponsors, like Facebook, Twitter, Instagram, etc. However, getting one will require work and quality content.

Sell Products

You can also gain money without the need to have your content monetized by selling products. You can sell any products on the platform by linking a website where they can buy the product online. Many famous YouTube also sells their merchandise on the YouTube platform, and it’s an effective method to gather potential customers because of the unlimited audience.

Copyright Claims and Why your Content Can be Blocked

The creator of a video is given a copyright strike if they upload content to their channel that they do not have the authority to do so. This means that the copyright holder has the power to remove that video from YouTube, which means that it is blocked worldwide, and the potential to collect any more ad money is effectively shut down.

Copyright strikes and claims on YouTube have the following effects on content creators.

 A copyright claim can adversely affect your channel and completely remove your copyrighted content from the YouTube platform. Copyrighted content will no longer earn money (not qualified for monetization) and can no longer run ads. A channel with 3 copyright strikes will be terminated.

Additional Info: A copyright strike expires after 3 months

To generate money with reaction videos, you must follow the strict rule of YouTube copyright law. Copyright claims might lead to removing your videos, so be sure to cut and remove infringing material before posting.


Since monetization on YouTube has never been more challenging, that doesn’t mean you have to stop making money from your videos. Making money is never a problem if you have done your homework. Create reaction videos.

Remember the reason why your video got a copyright claim. Probably it has something to do with the media on the reaction video (sound and video identical to the original.) There are many tools/software you can use in making reaction videos. Trimming, muting, plus criticism of the content will stop you from receiving copyright claims.

Samantha Tuttle

Samantha Tuttle helps us with writing. She is skilled at writing about how to use YouTube, how to set up YouTube, podcast set up, podcasting, blog set up, blogging general, SEO, and product reviews. She does bring years of expertise to the company and we are very glad to have her.

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