Proximity DMP & Cisco Meraki

Cisco Meraki access points are 100% cloud managed for faster deployment, simplified administration, and richer visibility. Integrated Bluetooth Beacons, streamlined guest access, and rich location analytics provide unmatched opportunity for customer engagement. The access points are built with the highest grade components thus achieving overall high capacity performance and seamless individual user experience.

Cloud based Location Analytics & Mobile Engagement 

The Cisco Meraki access points come with built-in Beacon Advertising and Bluetooth+WiFi Scanning features. Once integrated, they can be used in tandem with the Proximity DMP (also listed in the Meraki App directory). Deep dive into a diverse number of location-based solutions such as Customer Analytics, Proximity Marketing, Asset Tracking and more.

Create engaging marketing campaigns using the Proximity DMP

Enable your access points to advertise campaigns to nearby WiFi users

Access real-time visitor metrics such as visits, loyalty & dwell time

The native scanning feature adds an extra dimension to the Location Analytics available on the Proximity DMP

Suggested Models for Your use Cases

The Proximity DMP can be integrated with almost all models of Cisco Meraki access points. There are several models (shown below) which have built-in bluetooth beaconing & scanning capabilities. The use cases can be implemented for indoor applications in retail shopping venues and also outdoor applications in public transport, warehouses etc.

OUTDOOR ACCESS POINT

Compatible Models
MR84, MR74

 INDOOR ACCESS POINT

Compatible Models
MR53, MR53E, MR52, MR42E, MR42, MR33, MR30H