A geofence is a virtual perimeter for a real-world geographic area. It is created by setting a radius around a chosen map coordinate, usually a GPS latitude and longitude value. Once a smartphone user enters or exits the designated area, the geofence, an activity, such as an alert or message can be triggered and sent to the users device. This offers a variety of possibilities to interact with a target group or monitor locations and their frequencies. Geofences are an easy way to monitor thousands of places of interest.
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