A geofence is a virtual perimeter for a real-world geographic area. It is created by setting a radius around a chosen map coordinate, usually a GPS latitude and longitude value. Once a smartphone user enters or exits the designated area, the geofence, an activity, such as an alert or message can be triggered and sent to the users device. This offers a variety of possibilities to interact with a target group or monitor locations and their frequencies. Geofences are an easy way to monitor thousands of places of interest.
The Beaconinside Proximity DMP enables you to manage your proximity solutions. On one platform you can gather, process and analyze data coming from various proximity technologies.