GoHighLevel Review (2023): Features, Pros & Cons Honest Look

GoHighLevel Home Page Review

Our Take

In this GoHighLevel Review, we researched the heck out of this CRM software to help you make a decision about using GoHighLevel in your business. It is the perfect software for marketers and agencies but any business can use the CRM platform to gain leads. If you want more sales, leads, and customers this is the CRM tool for you.

We gave this a 4.6 out of 5

4.6 out of 5
Features5 out of 5 Stars
Price4.5 out of 5 Stars
Community4.7 out of 5 Stars
Ease of Use5 out of 5 Stars

Go High Level is an all-in-one marketing solution tool designed to help Agencies and businesses streamline their marketing efforts and improve customer relationships.

Known for its growing popularity, Go High Level brings together several marketing tools in its dashboard, including a CRM, funnel builder, email automation, SMS automation, booking and appointment systems, and membership sites for course creators.

When evaluating the effectiveness of Go High Level, it’s essential to take a closer look at its features, pricing structure, and user experience.

In this article, we will do a GoHighLevel review to see if it stands out among its competitors and uncover any potential drawbacks, helping you make an informed decision about whether this solution is the right fit for your business needs.

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GoHighLevel Overview, What Does it Do?

GoHighLevel is a marketing solution platform that integrates various tools needed for effective marketing campaigns, customer relations management, and reputation management.

The platform is designed to help businesses generate leads, increase sales, and improve customer relations. With over 1.2M businesses served, 20,000 agencies strong, and 600M+ leads generated, Go High Level has gained the trust of marketers, local businesses, and agencies across various industries.

As a marketer, you can benefit from GoHighLevel’s comprehensive leads tools and marketing automation features.

You can create effective campaigns, track their performance, and optimize them to achieve better results. You also gain access to a white-label option, enabling you to sell the software as your service at your price.

I. Platform Features

Go High Level offers an extensive array of features that streamline your marketing efforts. Some of the key features include:

  • CRM (Customer Relationship Management) for managing contacts and collect leads
  • Funnel builder for creating landing pages and entire sales funnels
  • Email marketing to nurture leads and keep customers engaged
  • SMS automation for timely communication with contacts
  • Booking and appointment systems to manage schedules and client meetings
  • Membership sites for course creators and educators

II. Target Audience

Go High Level is particularly suited for marketers, agencies, and businesses looking to automate their marketing processes and boost customer relations.

While the platform does boast a wide range of features, some users may find that it lacks the enhanced options offered by more specialized tools.

However, for those seeking a comprehensive solution to handle various aspects of their marketing, Go High Level is an excellent choice.

Product Pros

  • Integration of multiple marketing tools into a single platform
  • Simplifying the marketing process
  • Streamline campaigns for marketing
  • A wide array of features
  • Helpful customer support

Product Cons

  • Potential complexity
  • The learning curve might be long
  • Pricing structure
  • You can’t integrate with email tools

Businesses Doing a GoHighLevel Review

Ease of Use GoHighLevel Review

I. Dashboard and Interface

Go High Level has a user-friendly and intuitive dashboard and interface that makes it easy for users to access desired features and manage their online business and online marketing campaigns effectively. The dashboard provides a clear overview of important KPIs, tasks, and goals as well.

II. Navigation and Ease of Use

The platform’s navigation is designed to be simple, allowing you to easily switch between different sections and tools.

The UI efficiently organizes various tools, like email marketing, sales funnel creation, CRM management, etc., making it convenient for users to find and use relevant tools when needed.

Furthermore, the drag-and-drop functionality for landing pages and email creation adds to the platform’s overall ease of use, making it accessible for both beginners and more experienced marketers.

III. Learning How to use GoHighLevel

While Go High Level offers advanced features, the learning curve is not steep, allowing users to quickly understand the software and start implementing their marketing agency campaigns.

New users can benefit from extensive training resources such as webinars, documentation, and community support to help them become proficient in using the platform.

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GoHighLevel Review of Key Features and Benefits

GoHighLevel Features II

1. CRM and Sales Pipeline: GoHighLevel Review

GoHighLevel’s CRM is one of the most popular features that set it apart from other platforms. This sophisticated Customer Relation Management (CRM) system allows users to manage, engage with, and track leads throughout their lifecycle.

Users can visualize their sales pipelines, automate follow-ups, and better understand customer behavior to maximize conversions.

2. Marketing Automation

Go High Level excels at offering comprehensive digital marketing solutions. The platform provides advanced automation capabilities for campaigns, customer retention, lead conversions and acquisition, and more.

These GoHighLevel features help businesses streamline workflows, save time, and focus on other growth activities.

3. Email and SMS Campaigns

SMS and email marketing are crucial to achieving success in today’s digital marketing landscape. Go High Level makes managing these campaigns effortlessly with built-in Email/SMS marketing automation tools.

Users can create, track, and optimize their campaigns for better engagement and response rates.

4. The Ultimate Platform for Creating Full Websites and Funnels

When it comes to creating funnels and websites, GoHighLevel offers a simple yet effective solution for your business needs. As a total marketing platform, it provides you with features that help streamline your sales and marketing efforts.

In terms of being a website builder, Go High Level provides a drag-and-drop funnel builder that allows you to easily create engaging landing pages without the need for coding knowledge.

However, it should be noted that the visual page editor can be seen as quite basic, offering only a few templates to choose from.

5. Create Engaging Surveys and forms in Minutes

Easily capture customer information with our drag-and-drop surveys and forms. Create a tailored user experience when building out your page by integrating directly or embedding them on any site for ultimate convenience.

6. Let GoHighLevel Take Care of Scheduling Woes

Go High Level has created an incredibly intuitive online appointment scheduling system that allows your business to easily and quickly book appointments with customers.

With Go High Level, managing your calendar and appointment settings is a breeze. Their user-friendly interface allows you to easily create and customize your calendar to match your specific business needs.

First, you’ll want to set up a new calendar by clicking on ‘New Calendar’ and filling in all the necessary details such as name, description, and available time slots. This will ensure your clients can easily schedule appointments at their convenience, and you can manage your availability with ease.

Once your calendar is set up, you can integrate it with your existing tools, such as your CRM, to automate the appointment scheduling process. This will save you time and help you manage your business more efficiently.

Appointment reminders are another useful feature within GoHighLevel’s calendar system. By setting up automated reminders, you can ensure that your clients will always be aware of their upcoming appointments, reducing no-shows and increasing customer satisfaction.

You can customize these reminders with your own messaging, and choose the preferred method of communication: email, text, or both.

Another impressive aspect of GoHighLevel’s calendar and appointment settings is the ability to sync with other popular calendar applications such as Google Calendar, Apple Calendar, and Outlook.

This seamless integration allows you to manage and view your calendar events in the platform or app of your choice. The good thing about this is it will ensure that all of your appointments and events are synced across different applications.

  • Efficient Scheduling: Organize and manage appointments with ease using the intuitive calendar, giving you a clear overview of your schedule.
  • Time Zone Support: The calendar supports multiple time zones, ensuring that you can set and manage appointments with clients from different locations.
  • Automated Notifications: GoHighLevel sends automated notifications to both parties before the appointments, reducing the chances of no-shows.
  • Integrations: Connect your calendar with popular apps like Google Calendar and Outlook, so that you’re updated with appointments on other platforms too.

7. Agency Management

This marketing platform does really well with any marketing agency business, providing the tools necessary for efficient marketing agency management.

It offers white-label capabilities, robust reporting options, and a centralized dashboard to oversee all clients and campaigns. Plus, GoHighLevel enables collaboration among team members to ensure seamless operations.

8. Integration & Analytics Options

When using GoHighLevel, you’ll appreciate the platform’s ability to seamlessly integrate with various CRM systems, payment gateways, and communication tools. This feature helps enhance your business efficiency and streamlines your processes.

A couple of popular integrations include Active Campaign and HubSpot. By integrating with multiple platforms, you can easily import and synchronize your contacts, further expanding your marketing capabilities.

GoHighLevel also boasts advanced reporting and analytics tools. These provide valuable insights into your campaigns’ performance and help you optimize your strategies. You’ll be able to monitor key metrics, track your customers’ reviews, and analyze your overall progress in real-time.

Remember that understanding your audience’s behavior is crucial to improving your marketing efforts.

With the analytics provided by GoHighLevel, you can make data-driven decisions and adjustments to your campaigns, ensuring better outcomes and higher customer satisfaction.

You should also make sure to add your website to Google Analytics. This will help in tracking the visitor traffic coming to the site to see where it is coming from for me to double down on large traffic sources.

9. GoHighLevel Review of Membership Sites

GoHighLevel is an all-encompassing marketing platform that enables you to create and manage a membership site. These sites help you build an online business community, provide exclusive content to your members, and generate recurring revenue. In this section, we’ll discuss some key aspects of the GoHighLevel membership sites feature.

The GoHighLevel platform offers a user-friendly website builder that allows you to design and customize your membership site according to your branding and style preferences.

You can create different membership levels, each with its own set of features and content access controls. For example, you can have a free membership level that provides limited access and paid plans that grant exclusive access to premium content and features.

In conclusion, GoHighLevel’s membership sites feature:

  • User-friendly website builder that enables you to customize your site
  • Support for multiple membership levels and access controls
  • Flexible pricing models, including one-time fees and recurring subscriptions
  • Free trial allowing you to thoroughly explore the platform before committing

10. Reputation Management

Reputation management is a crucial aspect of any business, and GoHighLevel provides a comprehensive system for managing your online presence. With GoHighLevel’s reputation management tools, you can easily monitor and improve your online standing.

The platform offers automated review request features, allowing you to send personalized SMS (text messages) or email messages to clients asking for their feedback.

By regularly engaging with your clients and collecting reviews, you can maintain a positive online image.

GoHighLevel’s reputation management system also helps you address unfavorable client experiences. It allows you to respond to negative reviews promptly, resolve any issues, and show potential clients your commitment to customer satisfaction.

Utilizing GoHighLevel’s reputation management tools can:

  • Monitor and improve your online presence
  • Streamline the collection of positive GoHighLevel reviews
  • Address negative feedback and enhance customer satisfaction
  • Showcase your reputation through a review widget on your website or funnel

11. GoHighLevel Mobile App

The GoHighLevel mobile app allows you to access some of the platform’s features while on the go. Through this mobile app, you can view a dashboard report that gives you an overview of your opportunities, pipelines, and conversion rates.

To make the most of the mobile app, it’s essential to familiarize yourself with its features. Here are some key functionalities:

  • Lead Management: Manage and track lead generation efforts, schedule follow-ups and keep a pulse on your pipeline with ease.
  • Calendar Integration: Sync your calendar to stay on top of appointments, meetings, and other engagements never to miss an important event related to your marketing efforts.
  • Task Management: Stay organized and efficient by creating, assigning, and tracking tasks related to your marketing and customer relations.

As you use the GoHighLevel mobile app, leverage its potential to streamline your digital marketing efforts and automate customer relations.

The mobile app is designed to work in tandem with the web-based platform, allowing you to have the flexibility to work from anywhere while maintaining clarity of your business’s overall performance.

Is GoHighLevel Good for E-commerce?

As an e-commerce business owner, you might wonder if GoHighLevel is the right platform for your needs. In terms of automation, sales, and marketing, GoHighLevel offers a bunch of great tools that can benefit your e-commerce store.

With GoHighLevel, you can streamline your sales funnels and marketing automation processes.

The platform offers a wide range of features such as lead generation, marketing automation, and customer support, which help in growing your e-commerce business.

However, if your e-commerce business deals with a broader range of products and product pages, you might encounter some limitations with the platform. While GoHighLevel is great for smaller e-commerce businesses and drop shippers, it may fall short for businesses with more complex needs.

GoHighLevel is a great choice if you’re running a smaller e-commerce store or a dropshipping business. Its robust sales funnel software and marketing automation tools can help you generate leads and drive sales more effectively.

Just keep in mind the potential limitations if your store has more extensive product offerings or more specialized requirements.

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When Should a Company Use CRM Software?

A company should consider using CRM software like GoHighLevel when they want to improve their customer relationships, streamline sales processes, and efficiently manage marketing campaigns.

Using CRM software can allow you to keep track of customer interactions and provide personalized experiences for your clients.

If your company is experiencing rapid growth, a CRM system becomes even more critical. By implementing CRM software, you can efficiently scale your operations and manage an increasing number of clients.

With all relevant customer data stored in one central location, collaboration between team members becomes seamless.

Another compelling reason to use CRM software is when your sales and marketing teams need better cohesion. Integrating a CRM system can help bridge the gap between these departments and provide a consistent experience for your customers as they move through the sales funnel.

Additionally, consider adopting CRM software if your company wants to:

  • Automate time-consuming tasks: CRM platforms, like GoHighLevel, often come with built-in tools for automating repetitive tasks like follow-up emails and appointment scheduling.
  • Increase sales: A CRM system helps keep track of leads, opportunities, and deals, making it simpler for your sales team to prioritize and close more deals.
  • Improve customer satisfaction: With easy access to your client’s information and history, your team can proactively address their needs and concerns.

In summary, if your company aims to enhance customer relationships, optimize sales and marketing efforts, or simply scale its operations, you should consider adopting CRM software like GoHighLevel to help you achieve these objectives.

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Why is CRM Software More Important Than Ever?

In today’s competitive business landscape, ensuring optimal customer relationships is vital. CRM software plays a significant role in streamlining your customer management processes, making it more important now than ever before.

First, CRM software helps you centralize all your customer data, giving you a comprehensive, organized view of your clients and prospects. This allows you to easily keep track of important interactions and tailor your marketing efforts to individual customer preferences.

Second, CRM systems enable efficient sales and marketing automation, which saves you valuable time and effort. If you can automate repetitive tasks like email follow-ups and lead nurturing, you can focus on other crucial business activities.

The truth is that CRM software offers insightful analytics and reporting features that help you make data-driven decisions. By tracking key performance metrics, you can identify opportunities to improve your sales processes and customer satisfaction levels.

In summary, CRM software is more important than ever because it helps you maintain strong customer relationships, streamline sales and marketing efforts, and drive better business decisions. By staying on top of your customer data and leveraging the capabilities of CRM systems, you can ensure consistent growth and success in today’s competitive marketplace.

GoHighLevel Pricing and Plans

GoHighLevel offers two primary pricing plans, catering to different user requirements and budgets. The GoHighLevel pricing plans include the Agency Starter plan and the Agency Unlimited plan.

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  • All the tools available
  • Close Leads
  • Online Booking and More!
  • Single Account


  • Everything in Starter
  • Integrate with Everything
  • Sub-Accounts Unlimited
  • Users Unlimited

Plan Comparison

You get a 14-day trial to see if this is right for your company. If not just cancel within 14 days. I would definitely try it out for the 14 days. This gives you a chance to do a test run before buying.

The Agency Starter Plan costs $97 per month and is ideal for businesses, marketing agencies, and entrepreneurs seeking a comprehensive solution.

The Agency Unlimited Plan is priced at $297 per month and offers more GoHighLevel features plus resources for larger marketing agencies with more demanding users.

You just need to sign up and try the 14-day free trial.

There is also a GoHighLevel Agency Pro Account you can look into for top of the line capabilities.

Comparison with Other Similar Software

When comparing GoHighLevel’s pricing with other similar software on the market, it is important to consider all the features being offered and the target audience served.

For example, some alternatives might offer lower pricing but provide fewer features or cater to a more limited market segment.

Value for the Money

Considering the number of features and capabilities offered by GoHighLevel, many users find its pricing to be fair and justified.

Its all-in-one nature helps users save more money by consolidating multiple software and tools into a single efficient platform.

However, it is essential to assess your requirements and budget to determine if a GoHighLevel account represents the best value for your business.

Customer Support

GoHighLevel is known for its efficient customer support services. This section will cover the different support channels available, response times, and the quality of assistance provided by the GoHighLevel support team.

Support Channels

GoHighLevel offers various support channels to cater to the needs of its users. These options include:

  • Live chat: Users can access the live chat feature from the platform’s dashboard for instant support.
  • Email support: Users can submit a support ticket via email for non-urgent queries and expect a response within a reasonable timeframe.
  • Community forum: GoHighLevel has an active and supportive community forum where users can ask questions and receive helpful tips from more experienced users.
  • Knowledge base: The platform also offers a comprehensive knowledge base with articles covering various topics related to the platform’s features and functionality.

Response Time

GoHighLevel aims to provide quick and reliable support to its users. The response times for different support channels are as follows:

  1. Live chat: Instant to a few minutes
  2. Email support: Generally, responds within a few hours, but it may take up to 24 hours during peak periods.
  3. Community forum: Response times may vary as these are provided by fellow users and not GoHighLevel staff.


Users have reported excellent experiences with GoHighLevel’s customer support, appreciating the team’s efforts to resolve their concerns. Based on the online reviews, the support staff is knowledgeable, helpful, and professional in addressing user issues.

GoHighLevel continuously strives to improve its support system and user experience by taking feedback seriously and implementing necessary changes.

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In summary, GoHighLevel is a powerful CRM tool designed to benefit marketing agencies and online entrepreneurs. The marketing software helps users create and automate marketing campaigns and offers valuable features such as drag-and-drop form builders, website builders, surveys, and funnels.

One of the game-changing aspects of GoHighLevel is its cost-effective approach, allowing unlimited client accounts on the Unlimited Plan without additional charges. This feature makes the software highly profitable and supports businesses in keeping costs low.

Finally, users of GoHighLevel have reported positive experiences, with clients seeing increased lead conversions and enjoying the user-friendly, white-labeled CRM.

Additionally, the various channels of support provided by GoHighLevel make it easy for users to address issues and receive help when needed.

Although primarily recommended for marketers and agencies, GoHighLevel’s features may benefit professionals across various industries.

With its robust feature set and cost-effective structure, GoHighLevel is undoubtedly a software worth considering for businesses looking to streamline their marketing efforts and increase profitability.


What’s included in the GoHighLevel CRM?

GoHighLevel CRM includes a wide range of features to help you manage and grow your business:

  • Lead generation tools to help you capture and nurture new prospects
  • Marketing tools automation capabilities for email campaigns, SMS, and more
  • Sales funnel builder to create effective and customized sales funnels
  • Appointment scheduling and calendar integrations for streamlined bookings
  • Client management and tracking for better customer relations

There’s plenty more to discover within the platform, so don’t be afraid to explore all that GoHighLevel CRM has to offer.

Does GoHighLevel Have An Affiliate Program?

Yes, GoHighLevel offers an affiliate program that allows you to earn recurring commissions. When you refer someone, and they sign up for a GoHighLevel plan, you will receive a percentage of their subscription fees for as long as they remain a customer.

This awesome affiliate program can be a great source of passive income if you’re confident in recommending the platform to others.

How is GoHighLevel compared to other CRMs?

GoHighLevel stands out from other CRMs in a few key areas:

  • All-in-one platform: It combines marketing automation, sales funnels, appointment scheduling, and more, all in one easy-to-use platform.
  • Affordability: The pricing structure is competitive, making it accessible for businesses of all sizes.
  • Integration options: GoHighLevel integrates with a variety of third-party tools and services, giving you the flexibility to customize your user experience.

However, it’s essential to assess your individual needs and compare GoHighLevel to other CRMs to determine if it’s the best fit for your business.

How does GoHighLevel stack up with other funnel builders?

While GoHighLevel isn’t solely a funnel builder, it performs well in comparison to standalone options. Its sales funnel builder allows you to create customized funnels to suit your specific business needs. Additionally, the platform offers a range of pre-built templates to help you get started quickly.

The all-in-one nature of GoHighLevel provides a more comprehensive solution than most funnel builders, incorporating marketing automation, generation of leads, and more, all within a single platform.

However, some specialized funnel builders may offer more advanced features in that specific area, so it’s crucial to weigh the benefits and drawbacks based on your specific requirements.

How does GoHighLevel compare to ClickFunnels?

GoHighLevel and ClickFunnels are both powerful marketing platforms, but they cater to different needs. While ClickFunnels focuses on sales funnel creation and landing pages, GoHighLevel offers a broader range of features including CRM, automation, lead management, and more. Choose the one that fits your specific requirements and budget.

What is the user limit for GoHighLevel accounts?

GoHighLevel offers various pricing plans with different user limits. Typically, you can add as many users as required according to your subscription plan. For more information on user limits and pricing, visit their website and review the available pricing options.

What is SAAS in GoHighLevel?

SAAS stands for Software as a Service. It means the software is provided over the Internet and doesn’t require installation on your computer. GoHighLevel is a SAAS platform offering multiple marketing tools and services that you can access and manage online.

Does GoHighLevel use AI?

GoHighLevel incorporates some AI-based features, such as automation capabilities for campaigns, CRM, and pipelines. However, it does not heavily rely on AI like some other platforms.

Is GoHighLevel any good?

Yes, GoHighLevel is well-regarded in the marketing community. It has a Trustpilot score of 4.8/5, catering to marketing agencies and professionals looking to scale their campaigns and automation efforts. As with any tool, it’s essential to assess whether it fits your specific needs.

Does GoHighLevel integrate with LinkedIn?

At the moment, GoHighLevel does not appear to offer direct integration with LinkedIn. However, you might find third-party integrations or workarounds to achieve the desired functionality. Always review their official documentation for the most accurate and up-to-date information on integrations.

Does GoHighLevel work with Google Ads?

GoHighLevel does not directly manage Google Ads, but it can be used alongside them. You can use the platform to track leads generated from your Google Ads campaigns and manage the follow-up process.

Does GoHighLevel host websites?

Yes, GoHighLevel offers website building and hosting capabilities as part of their platform offerings. This added feature aims to provide users with a complete marketing solution, allowing you to host landing pages and sales funnels on their platform.

Please note that all information discussed above might change over time. Always refer to the official GoHighLevel website and documentation for the most current and accurate details on features, integrations, and pricing.