GoHighLevel Review (2023): Features, Pros & Cons Honest Look

GoHighLevel Home Page Review

GoHighLevel is an all-in-one marketing solution tool designed to help Agencies and businesses streamline their marketing efforts and improve customer relationships.

Known for its growing popularity, GoHighLevel brings together several marketing tools in its dashboard, including a CRM, funnel builder, email automation, SMS automation, booking and appointment systems, and membership sites for course creators.

When evaluating the effectiveness of GoHighLevel, it’s essential to take a closer look at its features, pricing structure, and user experience.

In this article, we will do a GoHighLevel review to see if it stands out among its competitors and uncover any potential drawbacks, helping you make an informed decision about whether this solution is the right fit for your business needs.

GoHighLevel Overview, What Does it Do?

GoHighLevel is a marketing solution platform that integrates various tools needed for effective marketing campaigns, customer relations management, and reputation management.

The platform is designed to help businesses generate leads, increase sales, and improve customer relations. With over 1.2M businesses served, 20,000 agencies strong, and 600M+ leads generated, GoHighLevel has gained the trust of marketers, local businesses, and agencies across various industries.

As a marketer, you can benefit from GoHighLevel’s comprehensive lead generation tools and marketing automation features.

You can create effective campaigns, track their performance, and optimize them to achieve better results. You also gain access to a white-label option, enabling you to sell the software as your own service at your own price.

I. Platform Features

GoHighLevel offers an extensive array of features that streamline your marketing efforts. Some of the key features include:

  • CRM (Customer Relationship Management) for managing contacts and leads
  • Funnel builder for creating landing pages and entire sales funnels
  • Email marketing automation to nurture leads and keep customers engaged
  • SMS automation for timely communication with contacts
  • Booking and appointment systems to manage schedules and client meetings
  • Membership sites for course creators and educators

II. Target Audience

GoHighLevel is particularly suited for marketers, agencies, and businesses looking to automate their marketing processes and boost customer relations.

While the platform does boast a wide range of features, some users may find that it lacks the enhanced options offered by more specialized tools.

However, for those seeking a comprehensive solution to handle various aspects of their marketing, GoHighLevel is an excellent choice.

Ease of Use GoHighLevel

I. Dashboard and Interface

GoHighLevel has a user-friendly and intuitive dashboard and interface that makes it easy for users to access desired features and manage their online business and online marketing campaigns effectively. The dashboard provides a clear overview of important KPIs, tasks, and goals as well.

II. Navigation and Ease of Use

The platform’s navigation is designed to be simple, allowing you to easily switch between different sections and tools.

The UI efficiently organizes various tools, like email marketing, sales funnel creation, CRM management, etc., making it convenient for users to find and use relevant tools when needed.

Furthermore, the drag-and-drop functionality for landing pages and email creation adds to the platform’s overall ease of use, making it accessible for both beginners and more experienced marketers.

III. Learning Curve

While GoHighLevel offers advanced features, the learning curve is not steep, allowing users to quickly understand the software and start implementing their marketing campaigns.

New users can benefit from extensive training resources such as webinars, documentation, and community support to help them become proficient in using the platform.

GoHighLevel Key Features and Benefits

GoHighLevel Features II

1. CRM and Sales Pipeline

GoHighLevel’s CRM is one of the most popular features that set it apart from other platforms. This sophisticated Customer Relation Management (CRM) system allows users to manage, engage with, and track leads throughout their lifecycle.

Users can visualize their sales pipelines, automate follow-ups, and better understand customer behavior to maximize conversions.

2. Marketing Automation

GoHighLevel excels at offering comprehensive marketing solutions. The platform provides advanced automation capabilities for campaigns, customer retention, lead conversions and acquisition, and more.

These features help businesses streamline workflows, save time, and focus on other growth activities.

3. Email and SMS Campaigns

Email and SMS marketing are crucial to achieving success in today’s digital marketing landscape. GoHighLevel makes managing these campaigns effortlessly with built-in Email/SMS marketing automation tools.

Users can create, track, and optimize their campaigns for better engagement and response rates.

4. The Ultimate Platform for Creating Full Websites and Funnels

When it comes to creating funnels and websites, GoHighLevel offers a simple yet effective solution for your business needs. As a total marketing platform, it provides you with features that help streamline your sales and marketing efforts.

In terms of website creation, GoHighLevel provides a drag-and-drop funnel builder that allows you to easily create engaging landing pages without the need for coding knowledge.

However, it should be noted that the visual page editor can be seen as quite basic, offering only a few templates to choose from.

5. Create Engaging Surveys & Forms in Minutes

Easily capture customer information with our drag-and-drop surveys and forms. Create a tailored user experience when building out your page by integrating directly or embedding them on any site for ultimate convenience.

6. Let GoHighLevel Take Care of Scheduling Woes

GoHighLevel has created an incredibly intuitive online appointment scheduling system that allows your business to easily and quickly book appointments with customers.

The built-in calendar application makes the appointment request process a breeze, so you can focus on growing your business!

  • Efficient Scheduling: Organize and manage appointments with ease using the intuitive calendar, giving you a clear overview of your schedule.
  • Time Zone Support: The calendar supports multiple time zones, ensuring that you can set and manage appointments with clients from different locations.
  • Automated Notifications: GoHighLevel sends automated notifications to both parties before the appointments, reducing the chances of no-shows.
  • Integrations: Connect your calendar with popular apps like Google Calendar and Outlook, so that you’re updated with appointments on other platforms too.

7. Agency Management

This marketing platform uniquely caters to marketing agencies, providing tools necessary for efficient marketing agency management.

It offers white-label capabilities, robust reporting options, and a centralized dashboard to oversee all clients and campaigns. Plus, GoHighLevel enables collaboration among team members to ensure seamless operations.

8. Integration Options

GoHighLevel’s flexibility extends to integrations. The platform seamlessly connects with a wide range of third-party apps and services, enhancing its capabilities and ensuring compatibility with an organization’s existing tech stack.

The extensive integration options make it even more powerful and versatile, catering to various business needs.

9. GoHighLevel Membership Sites

GoHighLevel is an all encompassing marketing platform that enables you to create and manage membership sites. These sites help you build an online community, provide exclusive content to your members, and generate recurring revenue. In this section, we’ll discuss some key aspects of the GoHighLevel membership sites feature.

The GoHighLevel platform offers a user-friendly website builder that allows you to design and customize your membership site according to your branding and style preferences.

You can create different membership levels, each with its own set of features and content access controls. For example, you can have a free membership level that provides limited access and paid plans that grant exclusive access to premium content and features.

In conclusion, GoHighLevel’s membership sites feature:

  • User-friendly website builder that enables you to customize your site
  • Support for multiple membership levels and access controls
  • Flexible pricing models, including one-time fees and recurring subscriptions
  • Free trial allowing you to thoroughly explore the platform before committing

10. Reputation Management

Reputation management is a crucial aspect of any business, and GoHighLevel provides a comprehensive system for managing your online presence. With GoHighLevel’s reputation management tools, you can easily monitor and improve your online standing.

The platform offers automated review request features, allowing you to send personalized SMS (text messages) or email messages to clients asking for their feedback.

By regularly engaging with your clients and collecting reviews, you can maintain a positive online image.

GoHighLevel’s reputation management system also helps you address unfavorable client experiences. It allows you to respond to negative reviews promptly, resolve any issues, and show potential clients your commitment to customer satisfaction.

Utilizing GoHighLevel’s reputation management tools can:

  • Monitor and improve your online presence
  • Streamline the collection of positive reviews
  • Address negative feedback and enhance customer satisfaction
  • Showcase your reputation through a review widget on your website or funnel

11. GoHighLevel Mobile App

The GoHighLevel mobile app allows you to access some of the platform’s features while on the go. Through this app, you can view a dashboard report that gives you an overview of your opportunities, pipelines, and conversion rates.

To make the most of the app, it’s essential to familiarize yourself with its features. Here are some key functionalities:

  • Lead Management: Manage and track leads, schedule follow-ups and keep a pulse on your pipeline with ease.
  • Calendar Integration: Sync your calendar to stay on top of appointments, meetings, and other engagements to never miss an important event related to your marketing efforts.
  • Task Management: Stay organized and efficient by creating, assigning, and tracking tasks related to your marketing and customer relations.

As you use the GoHighLevel mobile app, remember to leverage its potential to streamline your digital marketing efforts and automate customer relations.

The app is designed to work in tandem with the web-based platform, allowing you to have the flexibility to work from anywhere while maintaining clarity of your business’s overall performance.

Pricing and Plans

GoHighLevel offers two primary pricing plans, catering to different user requirements and budgets. The GoHighLevel pricing plans include the Agency Starter plan and the Agency Unlimited plan.

14 Day Trial GoHighLevel


  • All the tools available
  • Close Leads
  • Online Booking and More!
  • Single Account


  • Everything in Starter
  • Integrate with Everything
  • Sub-Accounts Unlimited
  • Users Unlimited

Plan Comparison

You get a 14-day trial to see if this is right for your company. If not just cancel within 14 days.

Agency Starter Plan costs $97 per month and is ideal for businesses, marketing agency owners, and entrepreneurs seeking a comprehensive solution.

Agency Unlimited Plan is priced at $297 per month and offers more features plus resources for larger marketing agencies with more demanding users.

You just need to sign up and try the 14-day free trial.

Comparison with Other Similar Software

When comparing GoHighLevel’s pricing with other similar software on the market, it is important to consider all the features being offered and the target audience served.

For example, some alternatives might offer lower pricing but provide fewer features or cater to a more limited market segment.

Value for Money

Considering the number of features and capabilities offered by GoHighLevel, many users find its pricing to be fair and justified.

Its all-in-one nature helps users save money by consolidating multiple software and tools into a single efficient platform.

However, it is essential to assess your requirements and budget to determine if a GoHighLevel account represents the best value for your business.

Customer Support

GoHighLevel is known for its efficient customer support services. This section will cover the different support channels available, response times, and the quality of assistance provided by the GoHighLevel support team.

Support Channels

GoHighLevel offers various support channels to cater to the needs of its users. These options include:

  • Live chat: Users can access the live chat feature from the platform’s dashboard for instant support.
  • Email support: Users can submit a support ticket via email for non-urgent queries and expect a response within a reasonable timeframe.
  • Community forum: GoHighLevel has an active and supportive community forum where users can ask questions and receive helpful tips from more experienced users.
  • Knowledge base: The platform also offers a comprehensive knowledge base with articles covering various topics related to the platform’s features and functionality.

Response Time

GoHighLevel aims to provide quick and reliable support to its users. The response times for different support channels are as follows:

  1. Live chat: Instant to a few minutes
  2. Email support: Generally, responds within a few hours, but it may take up to 24 hours during peak periods.
  3. Community forum: Response times may vary as these are provided by fellow users and not GoHighLevel staff.


Users have reported excellent experiences with GoHighLevel’s customer support, appreciating the team’s efforts to resolve their concerns. Based on the reviews, the support staff is knowledgeable, helpful, and professional in addressing user issues.

GoHighLevel continuously strives to improve its support system and user experience by taking feedback seriously and implementing necessary changes.

Pros and Cons

In this section, we will explore the pros and cons of GoHighLevel to help you make an informed decision about whether it’s a good fit for your business.

Product Pros

  • Integration of multiple marketing tools into a single platform
  • Simplifying the marketing process
  • Streamline campaigns for marketing
  • A wide array of features
  • Helpful customer support

Product Cons

  • Potential complexity
  • The learning curve might be long
  • Pricing structure


There are several advantages to using GoHighLevel, including:

  • Integration of multiple marketing tools into a single platform, simplifying the marketing process and saving time
  • Efficient automation capabilities to streamline campaigns for marketing and improve ROI
  • A wide array of features that cater to different types of businesses, both small and large
  • Responsive and helpful customer support to assist with any issues


Some possible drawbacks of GoHighLevel include:

  • Potential complexity and the overwhelming number of tools for beginners or smaller businesses
  • The learning curve may require spending additional time to become proficient in using the platform
  • Some users might find the pricing structure to be expensive, particularly for those with smaller budgets

Understanding the pros and cons of GoHighLevel can help you make an informed decision about whether it’s the right marketing platform for your business needs.


In summary, GoHighLevel is a powerful CRM tool designed to benefit marketing agencies and online entrepreneurs. The software helps users create and automate marketing campaigns and offers valuable features such as drag-and-drop form builders, surveys, and funnels.

One of the game-changing aspects of GoHighLevel is its cost-effective approach, allowing unlimited client accounts on the Unlimited Plan without additional charges. This feature makes the software highly profitable and supports businesses in keeping costs low.

Finally, users of GoHighLevel have reported positive experiences, with clients seeing increased lead conversions and enjoying the user-friendly, white-labeled CRM.

Additionally, the various channels of support provided by GoHighLevel make it easy for users to address issues and receive help when needed.

Although primarily recommended for marketers and agencies, GoHighLevel’s features may benefit professionals across various industries.

With its robust feature set and cost-effective structure, GoHighLevel is undoubtedly a software worth considering for businesses looking to streamline their marketing efforts and increase profitability.


What’s included in the GoHighLevel CRM?

GoHighLevel CRM includes a wide range of features to help you manage and grow your business:

  • Lead generation tools to help you capture and nurture new prospects
  • Marketing automation capabilities for email campaigns, SMS, and more
  • Sales funnel builder to create effective and customized sales funnels
  • Appointment scheduling and calendar integrations for streamlined bookings
  • Client management and tracking for better customer relations

There’s plenty more to discover within the platform, so don’t be afraid to explore all that GoHighLevel CRM has to offer.

Does GoHighLevel Have An Affiliate Program?

Yes, GoHighLevel offers an affiliate program that allows you to earn recurring commissions. When you refer someone, and they sign up for a GoHighLevel plan, you will receive a percentage of their subscription fees for as long as they remain a customer. This can be a great source of passive income if you’re confident in recommending the platform to others.

How is GoHighLevel compared to other CRMs?

GoHighLevel stands out from other CRMs in a few key areas:

  • All-in-one platform: It combines marketing automation, sales funnels, appointment scheduling, and more, all in one easy-to-use platform.
  • Affordability: The pricing structure is competitive, making it accessible for businesses of all sizes.
  • Integration options: GoHighLevel integrates with a variety of third-party tools and services, giving you the flexibility to customize your user experience.

However, it’s essential to assess your individual needs and compare GoHighLevel to other CRMs to determine if it’s the best fit for your business.

How does GoHighLevel stack up with other funnel builders?

While GoHighLevel isn’t solely a funnel builder, it performs well in comparison to standalone options. Its sales funnel builder allows you to create customized funnels to suit your specific business needs. Additionally, the platform offers a range of pre-built templates to help you get started quickly.

The all-in-one nature of GoHighLevel provides a more comprehensive solution than most funnel builders, incorporating marketing automation, generation of leads, and more, all within a single platform.

However, some specialized funnel builders may offer more advanced features in that specific area, so it’s crucial to weigh the benefits and drawbacks based on your specific requirements.