Use Cases Scenarios
Fast Food

Great and helpful customer experiences in the restaurant business

1Tim and his son Ben watched a football game in the stadium and are now on their way home. On the way to the metro they pass various shops and (fast-food) restaurants.
ANALYTICS

In general, location information can already be gathered before Tim enters a particular restaurant.

2They get off the metro and walk to the bus now.
EXPERIENCE

On their way to the bus stop, Tim receives a push notification from a fast-food restaurant. He is personally informed about a 2-for-1 offer. Since both are very hungry, Tim decides to visit the nearest restaurant.

ANALYTICS

When Tim visits a restaurant and takes the offer, the advertising effectiveness of the push notification can be measured.

3Tim and Ben enter the restaurant.
EXPERIENCE

Tim is welcomed to the restaurant via a push notification. He is also made aware of the coupons of the current campaign.

ANALYTICS

When Tim uses a coupon, its advertising effectiveness can be measured.

4On their way to the counter, they pass a cardboard display stand
EXPERIENCE

Tim holds his smartphone against the cardboard display. On his smartphone, a website is opened on which all the extras of the children’s menu are presented as animated cartoon characters. Ben is absolutely excited and wants to have one of the characters now.

Use Case can be perfectly implemented with cardboard displays fromLogo Deinzer
5Tim and Ben are standing at the counter and read the menu.
NEARBY NOTIFICATION

Tim sees a link to nutritional values and ingredients of the entire menu on his smartphone – No app is needed, the process runs with the Android operating system.

ANALYTICS

It can be analyzed how many visitors click the link in the nearby notification and get redirected to the page with the information.

6Since the waiting line at the normal cash desk is very long, they decide to place their order on one of the digital displays.
EXPERIENCE

Tim is informed that it is now possible to pay with alternative payment methods.

INFRASTRUCTURE SHARING

A mobile payment app provider has gained access to the technology integrated into the card terminal. The provider would like to use this for analytics purposes and to run marketing campaigns via their own app.

Use Case can be perfectly implemented with card terminals from
7They take a seat at a table and wait for their number to be called.
EXPERIENCE

On the table is a cardboard display, on which a QR code is shown. Tim scans the code and is redirected to a raffle within the app.

ANALYTICS

Analyzes of the number of participants in the raffle

8Tim and Ben are still waiting for their orders.
EXPERIENCE

Tim receives a push notification which indicates that the meals can now be picked up.
In addition, an online game for children is advertised. He clicks on the notification so Ben can play the game while his dad gets the meal.

9After they have finished, Ben has to go to the bathroom. Tim stays at their table and waits for Ben to come back.
EXPERIENCE

The lighting system in the store is sending signals that can initiate location based services. Tim receives another push notification promoting free entertainment offers such as video and newspaper articles.

INFRASTRUCTURE SHARING

An app partner (e.g., video or audiobook provider) has gained access to the technology integrated into the lighting system.

Use Case can be easily implemented with several lighting systems.
10They leave the restaurant.
ANALYTICS

Tim’s dwell time in the restaurant can be calculated.

EXPERIENCE

Tim receives a push message in which he is thanked for his visit. In addition, he receives a message containing the reference to the new promotional coupons which are available starting next week.

11Tim’s customer journey does not end when they are leaving the restaurant.
PROFILING

Further insights into Tim’s preferences for other restaurants can be generated. It can be analyzed whether Tim visits competitors’ restaurants subsequently.

Offline generated data can lead to even more accurate customer profiles in the Schober databaseLogo Scober
12Tim and Ben are back home.
ANALYTICS

Data collected during Tim’s and Ben’s way home through the city can be connected with online generated data.

EXPERIENCE

Tim can now look forward to more relevant location based services.

Use Case can be perfectly implemented with
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