Use Cases Scenarios
Great and helpful customer experiences in the restaurant business
|1||Tim and his son Ben watched a football game in the stadium and are now on their way home. On the way to the metro they pass various shops and (fast-food) restaurants.|
In general, location information can already be gathered before Tim enters a particular restaurant.
|2||They get off the metro and walk to the bus now.|
On their way to the bus stop, Tim receives a push notification from a fast-food restaurant. He is personally informed about a 2-for-1 offer. Since both are very hungry, Tim decides to visit the nearest restaurant.
When Tim visits a restaurant and takes the offer, the advertising effectiveness of the push notification can be measured.
|3||Tim and Ben enter the restaurant.|
Tim is welcomed to the restaurant via a push notification. He is also made aware of the coupons of the current campaign.
When Tim uses a coupon, its advertising effectiveness can be measured.
|4||On their way to the counter, they pass a cardboard display stand|
Tim holds his smartphone against the cardboard display. On his smartphone, a website is opened on which all the extras of the children’s menu are presented as animated cartoon characters. Ben is absolutely excited and wants to have one of the characters now.
|Use Case can be perfectly implemented with cardboard displays from|
|5||Tim and Ben are standing at the counter and read the menu.|
Tim sees a link to nutritional values and ingredients of the entire menu on his smartphone – No app is needed, the process runs with the Android operating system.
It can be analyzed how many visitors click the link in the nearby notification and get redirected to the page with the information.
|6||Since the waiting line at the normal cash desk is very long, they decide to place their order on one of the digital displays.|
Tim is informed that it is now possible to pay with alternative payment methods.
A mobile payment app provider has gained access to the technology integrated into the card terminal. The provider would like to use this for analytics purposes and to run marketing campaigns via their own app.
|7||They take a seat at a table and wait for their number to be called.|
On the table is a cardboard display, on which a QR code is shown. Tim scans the code and is redirected to a raffle within the app.
Analyzes of the number of participants in the raffle
|8||Tim and Ben are still waiting for their orders.|
Tim receives a push notification which indicates that the meals can now be picked up.
|9||After they have finished, Ben has to go to the bathroom. Tim stays at their table and waits for Ben to come back.|
The lighting system in the store is sending signals that can initiate location based services. Tim receives another push notification promoting free entertainment offers such as video and newspaper articles.
An app partner (e.g., video or audiobook provider) has gained access to the technology integrated into the lighting system.
|Use Case can be easily implemented with several lighting systems.|
|10||They leave the restaurant.|
Tim’s dwell time in the restaurant can be calculated.
Tim receives a push message in which he is thanked for his visit. In addition, he receives a message containing the reference to the new promotional coupons which are available starting next week.
|11||Tim’s customer journey does not end when they are leaving the restaurant.|
Further insights into Tim’s preferences for other restaurants can be generated. It can be analyzed whether Tim visits competitors’ restaurants subsequently.
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