Use Cases Scenarios
Grocery Store

Great Shopping Experiences on Sarah’s Customer Journey

1Sarah is on her way to the city center.
ANALYTICS

Analyzing Sarah’s customer journey and her interests – even before she enters a local branch.

EXPERIENCE

Sarah receives a push message via the app of a certain grocery chain: it contains an exclusive offer for her favorite chocolate.

2On her way to the city center she is passing and visiting multiple stores and restaurants.
ANALYTICS

Insights about Sarah’s additional shopping and local store preferences. Analyze whether Sarah is visiting competitive stores to buy products or to compare prices.

EXPERIENCE

Sarah receives a push notification with more favourable offers from the same grocery chain that sent her the previous offer. She decides to visit one of its local stores.

3Sarah is close to the store now.
ANALYTICS

Generating additional visiting metrics (e.g. How often Sarah is passing the store).

EXPERIENCE

A reminder of her shopping list pops up on Sarah’s smartphone. She enjoys a great shopping experience thanks to the smooth customer journey and helpful information.

4Sarah enters the store.
ANALYTICS

In the store, even more accurate and informative data can be collected for expressive analysis.

EXPERIENCE

A push notification appears: Sarah is welcomed to the store and receives 20 loyalty points for her visit today.

MoovOn implemented this use case for their app users and partnersLogo MoovOn
5At the machines for returning empty plastic bottles.
EXPERIENCE

Gamification can boost the customer experience. Applied into the machines, the number of returned bottles and the in-store customer frequency can be increased.

INFRASTRUCTURE SHARING

Granting partners (e.g. a beverage manufacturer) access to the proximity technology integrated into the machines can generate additional revenue. They are using it to run marketing campaigns through their own apps.

6Sarah walks around in the store.
ATTRIBUTION

Infrastructure details can be shared with advertising platforms to measure the impact on in-store frequency.

Use Case can be perfectly implemented with
7In the store, numerous products are presented on pallets that are sending signals to initiate location based services.
ANALYTICS

Sarah’s journey within the store can be tracked. The customer frequency and dwell times in front of certain products can be measured. Data-based product placement is possible now.

EXPERIENCE

Sarah receives a push message with a note about the free Wifi and enjoys her stay even more.

INFRASTRUCTURE SHARING

Partners were granted access to the technology integrated into the pallets to display marketing campaigns via their own apps.

Use Case can be perfectly implemented with pallets of
8The lighting system in the store is sending signals that initiate location based actions.
EXPERIENCE

Sarah receives a push message on her smartphone with the link to a digital brochure.

ANALYTICS

After her visit, Sarah’s purchases can be compared with the displayed brochure to measure its advertising effectiveness. Via the lighting system the customers’ whereabouts in the store can be tracked.

INFRASTRUCTURE SHARING

A partner app was granted access to the technology integrated into the lighting system. It displayed the digital brochure.

Use Case can be easily implemented with several lighting systems.
9Sarah is at the refrigerated shelves with the vegetarian products now.
ANALYTICS

It has been repeatedly measured that Sarah is staying in front of certain products and product categories. From this information conclusions about her preferences and interests can be drawn. This optimizes the individualization of the customer approach, which leads to customer enthusiasm and increasing sales.

EXPERIENCE

As she taps her smartphone to one of the shelf labels, she receives a recipe suggestion for a vegetarian Nasi Goreng and is thrilled!

INFRASTRUCTURE SHARING

A tofu manufacturer was granted access to the technology integrated into the price tags. They are using it to display marketing campaigns via apps of marketing networks.

Use Case can be perfectly implemented with ESLs from SES imagotag
10At the check out technology integrated into the card terminals is initiating location based services.
EXPERIENCE

Sarah is informed that she can now pay with alternative payment methods (e.g. „Alipay is now available“). She is also reminded of the loyalty program to collect more rewards.

INFRASTRUCTURE SHARING

A mobile payment provider was granted access to the technology integrated into the card terminal. The payment provider wants to use it for analytics purposes and to display marketing campaigns via its own app.

Use Case can be perfectly implemented with card terminals from
11Sarah is leaving the store.
ANALYTICS

Calculation of the duration of Sarah’s stay.

EXPERIENCE

She is personally thanked for her visit and is promised a 15%-off coupon if she comes back for another purchase within the next four weeks.

12Of course, her customer journey doesn’t end after Sarah left the store.
ANALYTICS

Getting more insights about Sarah’s additional shopping and local store preferences. Analyzing whether Sarah is visiting competitive stores afterwards.

13Sarah is back home now.
ANALYTICS

Combining the data collected during Sarah’s shopping trip in the offline world with online generated data.

EXPERIENCE

Sarah can look forward to increasingly relevant services – both online and offline.

RETARGETING

Regaining Sarah’s attention online by advertising products of categories she was interested in at the store.

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