The Physical Web is an open approach to enable quick and seamless interactions with physical objects and locations. Via beacons you can stream location-specific notifications that link to apps or websites. No specific app is needed to use physical web. This way any object can offer digital information to the user and the location based search is simplified and works more efficient.
The Beaconinside Proximity DMP enables you to manage your proximity ecosystem. On one platform you can gather, process and analyze data coming from various proximity technologies.