Privacy Policy

Privacy Policy

The protection of your personal data is of utmost importance to BEACONinside GmbH. With this Privacy Policy, we inform you about the collection, processing and use of personally identifiable data on the website www. BEACONinside.com (the “Website”) and other data relating to your use of the Website and to your use of certain mobile apps and mobile websites provided by third parties for which BEACONinside renders mobile advertising services.

I. Collection, Processing and Use of Data on Website

Personally identifiable data and its use
Personally identifiable data includes information relating to an identified or identifiable natural person, such as e.g. your name and your email- address. We only collect, process and use personal data to the extent necessary and only for the purposes addressed herein, provided that we have obtained your express consent for such use or if such use is permitted by law.
Your personally identifiable data will not be used for advertising purposes, unless you have given us your express consent. Moreover, the transfer of personal data to public institutions and public authorities that are entitled to receive such information will only be carried out to the extent required by law or if we are obliged to do so by virtue of a court order or court ruling.
Newsletter
Our newsletter provides information about our company and our services. If you would like to receive our newsletter, we need to obtain a valid email address and
information that allows us to ensure that you are the owner of the email address provided to us or that the owner has agreed to receive our newsletter. No additional data will be collected and such data will only be used in order to send the newsletter but will not be transferred to any third party. When you sign-up for the newsletter, we store your IP address and the date of your registration. Such data is only stored in order to serve as evidence if a third party abuses your email address and registers for the newsletter without your knowledge. You may, at any time, revoke your consent for the storage of your data, email address and its use to send you newsletters. You can revoke your consent via a link in our newsletter or by notifying us accordingly. Our contact information is available below.
In this event, we will delete your personally identifiable data that you have provided to us for the newsletter.

II. Data logging

If you visit our Website and access data, your internet browser automatically transfers log information to our server. Such log in formation includes the URL of the
referring website, date and time of request, name of the retrieved website, the quantity of data transmitted, the type of your browser and its version, etc. Such information is not personal data and cannot be attributed to any specific individual. This log information is solely used for statistical purposes and is neither transferred to any third party nor combined with any other data.
Cookies
Cookies are small files that are sent from the server to the user’s browser and then stored for later access. In your browser settings you can choose to be informed
before a cookie is about to be placed and make such placement dependent on your prior express acceptance. We only use cookies in order to obtain information on the use of our Website so that our server can automatically make our services more interesting for you. No personal data is stored in your cookies and its data will not be combined with any personal data that you might have submitted.
Google Analytics
In order to optimize this Website, we use Google Analytics, a web analytics service provided by Google, Inc. 1600 Amphitheatre Parkway, Mountain View, CA 94043, United States of America (“Google”). Google Analytics uses “cookies”, which are text files placed on your computer, to help us analyze how you use this Website. The information generated by the cookie about your use of this Website will be transmitted to and stored by Google on servers in the United States. Prior to the transmission to the United States, such information will be anonymized by deleting the last eight bit of your IP address. .. On our behalf, Google will use this information for the purpose of evaluating your use of the Website, compiling reports on Website activity for us and providing other services relating to Website activity and internet usage. The (anonymized) IP address that was transmitted by your browser will not be combined by Google with any other data of Google. You may object to the use of cookies by selecting the appropriate settings on your browser, however please note that if you do so you may not be able to use the full functionality of this Website. You may also prevent the collection of the data that was generated by the cookie and that is related to the use of the Website (including your IP address) as well as its processing by Google by downloading and installing a browser plugin that is available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.
Additional information thereto is available
at http://tools.google.com/dlpage/gaoptout?hl=de and https://www.google.com/analytics/learn/privacy.html (general information to Google Analytics and privacy).
Facebook Social Plugins
This Website uses social plugins (“plugins”) from the social network facebook.com which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304,
USA (“Facebook”). The plugins are identified by one of the Facebook logos or the amendment “Facebook social plugin”. The list and the look of the Facebook social plugins can be viewed here:
https://developers.facebook.com/docs/plugins/ .
If you access a page on our Website that includes such a social plugin, your browser sets up a direct connection to the Facebook servers. Facebook transfers the social plugin’s content directly to your browser which will then integrate it into the Website. Therefore, we have no influence on the extent of the data that Facebook collects via its social plugins, and thus, can only inform you based on our current understanding:
Through integration of the plugin, Facebook obtains the information that you have accessed the respective page on our Website, even if you are not a registered user of Facebook or are not logged into Facebook. This information as well as your browser’s IP address are transferred to Facebook’s server in the United States and is stored there. According to Facebook, only anonymized IP addresses are stored from non-registered users in Germany.
If you are logged in to Facebook, Facebook can allocate the visit to our Website to your Facebook account. Facebook receives such information irrespective of whether you interact with the social plugins or not. If you do interact with the social plugins, e.g. by using the “Like-it-Button” or by posting a commentary, your browser will transfer such information directly to Facebook where it is being stored. Such information will also be published on Facebook and be displayed to your Facebook friends.
For information on the purpose and extent of data collection, the further processing and use of such data by Facebook, as well as your rights in this regard and your
setting options for the protection of your privacy, please refer to Facebook’s privacy policy:
http://www.facebook.com/about/privacy
If you are a Facebook member and do not want Facebook to collect data on you via our Website and to combine such data with your Facebook membership data, you need to log off from Facebook before accessing our Website.
Furthermore, you may also block social plugins by downloading and installing add-ons for your browser, such as the Facebook blocker: http://webgraph.com/resources/facebookblocker/
Google +1 Plugins
This Website uses the „+1“ plugin which is provided by Google and can be identified by the “+ 1” characters displayed against a white or colored background.
If you access a page on our Website that includes this plugin, your browser sets up a direct connection to Google’s servers. Google transfers the plugin’s content directly to your browser which will then integrate it into the Website. Therefore we have no influence on the extent or content of the data that Google collects via its plugin. According to Google, no personal data is being collected unless you click on the plugin. Only if you are a member of Google+ and are logged in to the network, such data is collected and processed.
For information on the purpose and extent of data collection, the further processing and use of such data by Google, as well as your rights in this regard and your setting options for the protection of your privacy, please refer to Google’s privacy policy regarding the “+1”-plugin http://www.google.com/intl/de/+/policy/+1button.html as well as its FAQ: http://www.google.com/intl/de/+1/button/
Twitter Plugins
This Website uses social plugins that are provided by Twitter Inc.,1355 Market St, Suite 900, San Francisco, CA 94103, USA, and can be identified by the Twitter logo or e.g. the words “Tweet” or “Twittern”. The plugins enable the user, inter alia, to share an article or a page of this Website on Twitter. If y ou access a website that includes this plugin, your browser sets up a direct connection to Twitter’s servers. Twitter transfers the plugin’s content directly to your browser which will then integrate it into the website. Therefore we have no influence on the extent or content of the data that Twitter collects via its plugin, and thus, can only inform you based on our current understanding:
According to our knowledge, log information such as the user’s IP address, the URL of the referring website, etc., is transmitted to Twitter. Additional information is available in Twitter’s privacy policy: http://twitter.com/privacy
LinkedIn Plugins
This Website uses plugins which are provided by LinkedIn Corporation, 2029 Stierl in Court, Mountain View, CA 94043, USA (“LinkedIn”) which can be identified by the LinkedIn logo of the “Share”-Button.
If you access a page on our Website that includes this plugin, your browser sets up a direct connection to LinkedIn’s servers. Thereby LinkedIn receives the information that you and your IP address have accessed this Website. If you click on the LinkedIn „Share“-Button while you are logged into you LinkedIn account, you can link the content of this Website on your LinkedIn-Profile which enables LinkedIn to allocate the visit to our Website to your LinkedIn account. We as the Website operator do not know the content of the data transferred to LinkedIn or how LinkedIn uses such data.
For information on the purpose and extent of data collection, the further processing and use of such data by LinkedIn, as well as your rights in this regard and your setting options for the protection of your privacy, please refer to LinkedIn’s privacy policy: http://www.linkedin.com/legal/privacy-policy
Information or Revocation, Correction, Deletion and Blocking
You are entitled to obtain information about your personally identifiable data that we have stored at any time and without reason. You are also entitled to request the correction of inaccurate data and the deletion or blocking of your personally identifiable data provided insofar as there is no legal obligation to retain such data.

 

You can address the revocation and any request for information via mail to the following address
BEACONinside GmbH,
Gustav-Meyer-Allee 25,
13355 Berlin

 

or by sending an email to info@beaconinside.com at any time.

 

We will delete any personally identifiable data if such data is no longer required for the purposes for which we have collected such data from you, except if we are

requested by applicable law to store such data for a longer time period; in this event we will delete the data upon expiration of the required

Version: May 27, 2014

Proximity DMP – Privacy Policy

The protection of your personal data is of utmost importance to Beaconinside GmbH. With this Privacy Policy, we inform you about the collection, processing and use of personally identifiable data through our Proximity DMP service (“the Service”).

I. Contact information

The service is offered by Beaconinside GmbH, Gustav-Meyer-Allee 25, 13355 Berlin (“Beaconinside”). You can contact us at info@beaconinside.com

II. Data protection officer

You can reach our data protection officer at privacy@beaconinside.com.

III. Your personal data

We collect and process the following personal data regarding you:

  • so-called mobile identifiers, including the IDFA, Android Advertising ID, IDFV, and/or Google Advertising ID, to identify your mobile device
  • geodata (data indicating the location of your mobile device)
  • random identifiers for pseudonymous user identification
  • your IP address and other data regarding your interaction with the Service (so-called log files)
Purposes

We process your data for the following purposes:

  • ­mobile identifiers and geodata as well as pseudonymous identifiers are used to determine the proximity of your device to specific locations, e.g. a store location.
  • log files are used for maintenance purposes
Legal basis

The processing of your data is carried out on the following legal basis:

  • your consent (art. 6(1)(a) GDPR
  • legitimate interests, art. 6(1)(f) GDPR (see below)
Legitimate interests

The processing of your data is carried out in the following legitimate interests:

  • location-based services
  • analytics
  • market research
  • advertising
  • service maintenance
Data recipients

In order to process your data, we work with the following third parties which have access to your data:

  • our customer using the Service inside their app on your device
  • Google Inc. (our hosting provider), 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (using servers located in the EU)
Data sources

We receive the data from you (including from devices that you use).

Storage periods
  • ­Mobile identifiers and geodata as well as pseudonymous identifiers are stored indefinitely or until you or our customer requests to have your data erased.
  • Log files are deleted after 30 days.
Your rights

Subject to certain conditions, you have the right,

  • to request information about the processing of your data,
  • to correct your data,
  • to have your data erased,
  • to restrict the processing of your data,
  • to object to the processing of your data,
  • to receive your data in a portable format, and submit it to a third party,
  • to revoke your consent to process your data with regard to the future, and
  • to file a complaint to the competent supervisory authority regarding inadmissible data processing.
Opt-out

Specifically, you have the possibility to opt out of the Service processing your data by using the opt-out feature built into the app running on your device.

Requirement or obligation to provide data

Unless explicitly stated at the time of collection, the provision of data is not required or mandatory.

Changes to this policy

This privacy policy is dated 26 September 2017. We reserve the right to change this privacy policy at any time with regard to the future.