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Proximity DMP

Do you already have a complete picture of your customers?


Companies already own a variety of customer information.

But what about the Point-of-Sale?

  • When is the customer nearby the store? When do they actually visit it?
  • In which departments do your customers dwell? How long is the dwell time?
  • Do your customers frequently visit the store, how often? What are preferred days?
  • Within the store your customers are closest to a purchase decision. How can you engage with customers in this moment? What is the acceptance rate of such local messaging?
  • Customers should be incentivized and get access to exclusive content and services. How can you ensure that the customer is in the store?

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Beaconinside Proximity DMP

The Proximity DMP gathers, processes and analyzes the data coming from the mobile SDK. Application programming interfaces (APIs) allow the storage of the data in your own CRM and marketing tools and the distribution to service providers of the Integrated Partner Network. Data and the resulting metrics can also be collected through 3rd party apps. In this case access to infrastructures (e.g. beacons in a store) can be granted via the Cloud Infrastructure Management.

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Proximity DMP: A holistic platform for your proximity solution

  • Actionable Analytics

    User-friendly dashboards for individual reports

  • Real-time Audiences

    Real-time visitor insights and user segments

  • Offline Support

    Reaching customers anytime, even offline in case of bad
    signals

  • Proximity Services

    Personalized in-store messaging based on beacons and geofences

  • Check-ins

    Detect store visits to incentivize loyal customers

  • Online-to-Offline Attribution

    Attribute online actions to offline conversion events

  • Offline Retargeting

    Reengage with your store customers in online channels

  • Cloud Beacon Management

    Vendor-agnostic management of iBeacon and Eddystone networks

  • Access & Monetization

    Monetize infrastructures and grant granular access to partners

  • Data Privacy & Security

    Strict EU privacy compliance through avoidance of PII

  • Open APIs & SDKs

    Server-to-server APIs and Cross Platform SDKs for the fast integration

  • Verified Location

    Securely access nearby digital content or coupons

ANALYTICS

Location analytics are a powerful source to better understand your mobile customers. Insightful dashboards with actionable metrics show the real-world interactions. Offline audiences are created to be used within your existing CRM and analytics tools. Custom reports and APIs can be provided. The Proximity DMP adheres to strict EU privacy policies and avoids personal identifiable information (PII).

  • Unique visitor, visits and dwell times
  • Visit frequencies and paths
  • Mobile user and device interactions
  • Physical Web & Google Nearby Analytics

BEACON & GEOFENCE MANAGEMENT

Managing large-scale beacon networks with thousands of beacon devices can be challenging. We simplify beacon fleet management so you are staying in control. The Beacon and Geofence Management supports businesses in a vendor-independent way to set up and manage large-scale and secure iBeacon and Eddystone beacon networks. Download the Beacon Manager for Android to get a first impression.

  • Beacon Diagnostics (last seen timestamp, activity status)
  • Beacon configuration
  • Trending locations and heatmaps
  • Alerts & Reporting (battery level, defects, repositioning)

SERVICES

Location-based services are all about the right information at the right place and time. The Proximity DMP provides a turnkey solution to set up typical location-based customer journeys for your mobile app users. Increase mobile engagement with near-store and in-store content and services. With Beaconinside you can use and combine any kind of proximity technology: beacons, geofences or NFC.

  • Campaigns: Notifications & Conversion Rates
  • Increase loyalty by incentivizing POS check-ins and in-store interactions
  • Dynamic Geofencing with thousands of geofences
  • Access premium content with secure beacon networks

INTEGRATED PARTNER NETWORK

With the Proximity DMP you can enrich existing data pools and optimize already used services, enabling a proximity data ecosystem.

  • 25+ network partners
  • Out-of-the-box solutions
  • Flexible data management