The Proximity DMP

The Proximity DMP gathers, processes and analyzes data from Beacons,
Geofences, NFC and Physical Web all over one cloud platform and
enables you to create customer centric experiences.
Infrastructure Management
Customer Analytics
Proximity Marketing
Screenshot of the Proximity DMP Live View

Infrastructure Management

Managing widely spread proximity technology networks in different venues can be challenging. The Proximity DMP simplifies infrastructure management so you are staying in control. Set-up, configure and manage large-scale iBeacon, Eddystone, Geofence and NFC infrastructures with our advanced management features. Our cloud-platform provides a variety of features, such as alerts, device diagnostics, telemetry data, predictive maintenance, configuration support and beacon manager apps.

Beacon Network Sharing

You are a venue or infrastructure owner and you would like to offer your partners beacon networks that you can monetize? The Proximity DMP enables you to set up and share any size of beacon infrastructure and provide access over the cloud and monitor the usage in a precise and effective way.

proximity technologies
complete customer journey

Customer Analytics

Our proven big data processing capabilities enable you analyze the collected offline data from all proximity technologies. The Proximity DMP comes with insightful dashboards and live analytics for real-world interactions enabling you to react just in time. Track the effectiveness of your location-based campaigns with analytics data on online to offline conversions, POS performance and frequency of visits. Increase your revenue by understanding truly every step of the customer journey.

Proximity Marketing

The Proximity DMP lets you engage with your customer right at the moment of their buying decision. Our rule engine triggers location-based targeting campaigns based on time, context criteria and visited locations. And it provides analytics, that let you execute precise retargeting based on offline behavior data, once your customer enters an online medium in your omni-channel.

No app? No Problem

Physical Web

The Physical Web is an open approach to enable seamless digital interactions with physical objects and locations. Via beacons you can stream location-specific notifications that link to apps or websites. No specific app is needed. We provide Physical Web analytics and URL management.

Enrich existing data pools

Integrated Partners

If you are already using a location-based CMS system for your location-based notifications, you can integrate our platform to leverage on our data insights and infrastructure management and create best in class campaigns with the CMS tool of your choice.

How do our customers use the Proximity DMP?

Graphics: McDonalds Restaurant with broadcasting Beacon
Graphic: ESPRIT-Shop with broadcasting Beacon
Graphic: Ebebek-checkout with broadcasting Beacon