The Proximity DMP
Geofences, NFC and Physical Web all over one cloud platform and
enables you to create customer centric experiences.
Managing widely spread proximity technology networks in different venues can be challenging. The Proximity DMP simplifies infrastructure management so you are staying in control. Set-up, configure and manage large-scale iBeacon, Eddystone, Geofence and NFC infrastructures with our advanced management features. Our cloud-platform provides a variety of features, such as alerts, device diagnostics, telemetry data, predictive maintenance, configuration support and beacon manager apps.
Our proven big data processing capabilities enable you analyze the collected offline data from all proximity technologies. The Proximity DMP comes with insightful dashboards and live analytics for real-world interactions enabling you to react just in time. Track the effectiveness of your location-based campaigns with analytics data on online to offline conversions, POS performance and frequency of visits. Increase your revenue by understanding truly every step of the customer journey.
The Proximity DMP lets you engage with your customer right at the moment of their buying decision. Our rule engine triggers location-based targeting campaigns based on time, context criteria and visited locations. And it provides analytics, that let you execute precise retargeting based on offline behavior data, once your customer enters an online medium in your omni-channel.