EBEBEK – Turkish retailer for baby products and toys
Turkey – The retailer tracks via the Proximity DMP data from more than 25 beacon zones that are set up matching product categories within the store, e.g. products for the daily demand or children‘s beds.
When and for how long was a customer in a certain product category? e-bebek optimizes their marketing budgets in ad networks based on the gathered insights. They also engage with their app users inside the stores with proximity campaigns that are personalized based on customer interests.