ESPRIT – International fashion retailer
Austria – For the international fashion retailer it‘s key to optimize the cross-channel customer journey, e.g. through offering a shopping basket and loyalty program that works online, offline and on mobile. The customer receives a message about not yet bought products from the online shop when entering a store. Furthermore Esprit is using the Proximity DMP to engage with customers inside the store with messages about newly arrived products or current specials.
The app also includes the Esprit loyalty card. This way e-points can be collected for every visit (Check-in) and customers can be informed near the cashier to collect points with every purchase.