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References – MOOVON

MOOVON – German Loyalty program for mobility

Germany – MoovOn rewards the mobility of their customers and provides access to value- added services. To improve the coffee break experience guests can access for free magazines and newspapers while being in one of the venues. The digital reading circle is integrated into the MoovOn app. When a guest enters a restaurant or cafe the app detects the beacon zone and grants access to the content. When exiting a zone the permission is revoked.

So called MoovCoins are collected for all modes of transport. The distance passed is the key criteria for collecting loyalty points but also the visit of participating venues (Check-in).