Proximity DMP & Scober
Schober supports customers with online and offline solutions in the systematic implementation of cross-media communication, advertising and sales strategies with the help of innovative data and information management. Customers can tap into the full potential of their CRM data with help from intelligent data solutions and optimize their target audience segmentation using 3rd-party data integration (online/offline) via programming interfaces.
Enhancing Customer Profiles
The Proximity DMP delivers relevant location-based analytics data, gathered from POS-technologies, such as beacons, that Schober integrates into its customer profiling database. This way the customer offline insights can be enhanced with deeper profiling data of the customer via matching in the Schober database. Companies get rich data of customers who visited their store.
- Combination of offline and online insights
- Contextual and behavioral advertising
- Audience targeting and personalization