Use Cases

Great Shopping Experiences on Sarah’s Customer Journey

1Sarah is on her way to the city center.
ANALYTICS

Analyzing Sarah’s customer journey and her interests – even before she enters a local branch.

EXPERIENCE

Sarah receives a push message via the app of a certain food retail company: it contains an exclusive offer for her favorite chocolate.

2On her way to the city center she is passing and visiting multiple stores and restaurants.
ANALYTICS

Insights about Sarah’s additional shopping and local store preferences. Analyze whether Sarah is visiting competitive stores to buy products or to compare prices.

EXPERIENCE

Sarah receives a push notification with more favourable offers from the same food retail company that sent her the previous offer. She decides to visit one of its local stores.

3Sarah is close to the store now.
ANALYTICS

Generating additional visiting metrics (e.g. How often Sarah is passing the store).

EXPERIENCE

A reminder of her shopping list pops up on Sarah’s smartphone. She enjoys a great shopping experience thanks to the smooth customer journey and helpful information.

4Sarah enters the store.
ANALYTICS

In the store, even more accurate and informative data can be collected for expressive analysis.

EXPERIENCE

A push notification appears: Sarah is welcomed to the store and receives 20 loyalty points for her visit today.

MoovOn implemented this use case for their app users and partnersLogo MoovOn
5At the machines for returning empty plastic bottles.
EXPERIENCE

Gamification can boost the customer experience. Applied into the machines, the number of returned bottles and the in-store customer frequency can be increased.

INFRASTRUCTURE SHARING

Granting partners (e.g. a beverage manufacturer) access to the proximity technology integrated into the machines can generate additional revenue. They are using it to run marketing campaigns through their own apps.

6Sarah walks around in the store.
ATTRIBUTION

Infrastructure details can be shared with advertising platforms to measure the impact on in-store frequency.

Use Case can be perfectly implemented with
7In the store, numerous products are presented on pallets that are sending signals to initiate location based services.
ANALYTICS

Sarah’s journey within the store can be tracked. The customer frequency and dwell times in front of certain products can be measured. Data-based product placement is possible now.

EXPERIENCE

Sarah receives a push message with a note about the free Wifi and enjoys her stay even more.

INFRASTRUCTURE SHARING

Partners were granted access to the technology integrated into the pallets to display marketing campaigns via their own apps.

Use Case can be perfectly implemented with pallets of
8The lighting system in the store is sending signals that initiate location based actions.
EXPERIENCE

Sarah receives a push message on her smartphone with the link to a digital brochure.

ANALYTICS

After her visit, Sarah’s purchases can be matched with the displayed brochure to measure its advertising effectiveness. Via the lighting system the customers’ whereabouts in the store can be tracked.

INFRASTRUCTURE SHARING

A partner app was granted access to the technology integrated into the lighting system. It displayed the digital brochure.

Use Case can be perfectly implemented with lighting system from
9Sarah is at the refrigerated shelves with the vegetarian products now.
ANALYTICS

It has been repeatedly measured that Sarah is staying in front of certain products and product categories. From this information conclusions about her preferences and interests can be drawn. This optimizes the individualization of the customer approach, which leads to customer enthusiasm and increasing sales.

EXPERIENCE

As she taps her smartphone to one of the shelf labels, she receives a recipe suggestion for a vegetarian Nasi Goreng and is thrilled!

INFRASTRUCTURE SHARING

A tofu manufacturer was granted access to the technology integrated into the price tags. They are using it to display marketing campaigns via apps of marketing networks.

Use Case can be perfectly implemented with ESLs from SES imagotag
10At the check out technology integrated into the card terminals is initiating location based services.
EXPERIENCE

Sarah is informed that she can now pay with alternative payment methods (e.g. „Alipay is now available“). She is also reminded of the loyalty program to collect more rewards.

INFRASTRUCTURE SHARING

A mobile payment provider was granted access to the technology integrated into the card terminal. The payment provider wants to use it for analytics purposes and to display marketing campaigns via its own app.

Use Case can be perfectly implemented with card terminals from
11Sarah is leaving the store.
ANALYTICS

Calculation of the duration of Sarah’s stay.

EXPERIENCE

She is personally thanked for her visit and is promised a 15%-off coupon if she comes back for another purchase within the next four weeks.

12Of course, her customer journey doesn’t end after Sarah left the store.
ANALYTICS

Getting more insights about Sarah’s additional shopping and local store preferences. Analyzing whether Sarah is visiting competitive stores afterwards.

13Sarah is back home now.
ANALYTICS

Combining the data collected during Sarah’s shopping trip in the offline world with online generated data.

EXPERIENCE

Sarah can look forward to increasingly relevant services – both online and offline.

RETARGETING

Regaining Sarah’s attention online by advertising products of categories she was interested in at the store.

A family trip to the cinema with many experiences

1The Taylor family loves to go to the cinema outside the city on the weekend. The father of the family Tim and his wife Sarah are often in the city center during the week.
ANALYTICS

Analyzing Tim’s and Sarah’s customer journey and their interests – even before they enter the cinema outside the city.

EXPERIENCE

On his way to the office, which is in the city center, Tim receives a push notification. It contains an offer for discounted box seats in the cinema outside the city. The offer is valid for two weeks. Tim wants to make use of the offer and decides to go to the cinema with his family on Saturday.

2On their way to the cinema the family is passing multiple stores and restaurants. As usual, they visit a fast food restaurant for a quick snack.
PROFILING

Insights about Sarah’s and Tim’s additional local store preferences can be collected. Analyze whether they are  visiting (fast food) restaurants or food retail stores. Based on the data of all customers, the cinema is already planning to increase its variety of snacks.

3The family is close to the cinema now.
ANALYTICS

Generating additional visiting metrics (e.g. how often Sarah and Tim are passing the cinema).

EXPERIENCE

At the entrance, Sarah and Tim are informed about an upcoming movie premiere. All cinema tickets purchased today take part in the raffle for 2 exclusive VIP tickets for the premiere.

4The family enters the cinema.
ANALYTICS

In the cinema, even more accurate and informative data can be collected for expressive analysis.

EXPERIENCE

Sarah and Tim are welcomed to the cinema via a push message that is also showing the movie recommendation of the week. An integrated link leads to the associated movie trailer.

LOYALTY

Sarah is collecting loyalty points through the bonus program app MoovOn. When entering the cinema, she receives a message with the credit of 50 loyalty points from MoovOn.

MoovOn implemented this use case for their app users and partnersLogo MoovOn
5In the foyer, the family is standing in front of a cardboard advertising display of a new movie.
NEARBY NOTIFICATIONS

The parents receive a link to the corresponding trailer on their smartphones – no specific app is needed, this works with the Android operating system.

ANALYTICS

Analyzing how many visitors are clicking the link in the message and are linked to the trailer.

6They walk through the foyer.
ANALYTICS

Measuring local advertising effectiveness.

INFRASTRUCTURE SHARING

Tim clicks on an online ad of a well-known entertainment company and is redirected to an exciting trailer of an animation movie. He shows it to his family. The trailer inspires them to watch this movie.

Use Case can be perfectly implemented with
7Tim is at the box office to buy tickets for the family. He shows the discount coupon for the box seats in his app, which he received a few days ago.
ANALYTICS

Analyzing which visitor buys cinema tickets and how many users took advantage of the discount coupons.

LOYALTY

From now on there is the possibility to pay with Alipay in the cinema. The card terminal is sending signals which trigger a push notification that communicates this new payment option to Tim and informs about a 10% coupon on first use.

Use Case can be perfectly implemented with card terminals from
8The lighting system in the cinema is sending signals that initiate location based actions.
ANALYTICS

Analyzing where Sarah and Tim are in the cinema.

INFRASTRUCTURE SHARING

A partner app was granted access to the technology integrated into the lighting system (e.g. a food manufacturer). The partner displays an ad for a new ice cream via his own mobile app, whenever his users are passing one of the lights.

ATTRIBUTION

Both, Sarah and Tim, receive a push notification with great F & B offers, that are now available at the cinema snack bar.

Use Case can be perfectly implemented with lighting system from
9The family is now sitting in the cinema and is waiting for the movie to begin. Tim is still busy with his smartphone.
EXPERIENCE

In a push notification, he is pointed to an online game provided by the cinema.

ANALYTICS

Analyzing who is playing the online game.

10The advertising starts, including a commercial for the Greta app.
NEARBY NOTIFICATION

All the visitors with an Android phone in the movie theater can see a nearby notification on their smartphones – no specific app is needed. The notification includes a download recommendation for the Greta app, which enables barrier-free cinema visits via audio description and subtitles.

EXPERIENCE

Sarah has already installed the Greta app on her smartphone. A push notification points out that subtitles and audio descriptions are available for the movie they are watching. She decides to tell her deaf grandma that there are subtitles for other movies too.

ANALYTICS

Analyzing how many visitors are interested in the services of the Greta app (NEARBY NOTIFICATION). Is the app already installed, Greta app can analyze which user is interested in what kind of movie and service.

Greta implemented this use case for their app users and partners
11After the movie is over, the family leaves the cinema.
ANALYTICS

Calculation of the duration of Sarah’s and Tim’s stay.

EXPERIENCE

Sarah and Tim are thanked for their stay in the cinema. In the same message they are asked to rate the movie on a scale of up to 5 stars.

LOYALTY

Additionally they are getting a 15%-off coupon on their next ticket purchase within the next 14 days.

12Of course, the customer journey doesn’t end after the customer left the cinema.
PROFILING

Like many other visitors, the family is having dinner at a restaurant afterwards. The restaurant and cinema operators are therefore planning a joint promotion soon.

Offline generated data can lead to even more accurate customer profiles in the Schober databaseLogo Scober
13The whole family is back home.
RETARGETING

Based on their visit, the movie genre was saved as a preference for Sarah and Tim. As a movie of the same genre will start soon they receive an ad with a link to its trailer.