Use Cases Scenarios

Great Shopping Experiences on Sarah’s Customer Journey

1Sarah is on her way to the city center.
ANALYTICS

Analyzing Sarah’s customer journey and her interests – even before she enters a local branch.

EXPERIENCE

Sarah receives a push message via the app of a certain food retail company: it contains an exclusive offer for her favorite chocolate.

2On her way to the city center she is passing and visiting multiple stores and restaurants.
ANALYTICS

Insights about Sarah’s additional shopping and local store preferences. Analyze whether Sarah is visiting competitive stores to buy products or to compare prices.

EXPERIENCE

Sarah receives a push notification with more favourable offers from the same food retail company that sent her the previous offer. She decides to visit one of its local stores.

3Sarah is close to the store now.
ANALYTICS

Generating additional visiting metrics (e.g. How often Sarah is passing the store).

EXPERIENCE

A reminder of her shopping list pops up on Sarah’s smartphone. She enjoys a great shopping experience thanks to the smooth customer journey and helpful information.

4Sarah enters the store.
ANALYTICS

In the store, even more accurate and informative data can be collected for expressive analysis.

EXPERIENCE

A push notification appears: Sarah is welcomed to the store and receives 20 loyalty points for her visit today.

MoovOn implemented this use case for their app users and partnersLogo MoovOn
5At the machines for returning empty plastic bottles.
EXPERIENCE

Gamification can boost the customer experience. Applied into the machines, the number of returned bottles and the in-store customer frequency can be increased.

INFRASTRUCTURE SHARING

Granting partners (e.g. a beverage manufacturer) access to the proximity technology integrated into the machines can generate additional revenue. They are using it to run marketing campaigns through their own apps.

6Sarah walks around in the store.
ATTRIBUTION

Infrastructure details can be shared with advertising platforms to measure the impact on in-store frequency.

Use Case can be perfectly implemented with
7In the store, numerous products are presented on pallets that are sending signals to initiate location based services.
ANALYTICS

Sarah’s journey within the store can be tracked. The customer frequency and dwell times in front of certain products can be measured. Data-based product placement is possible now.

EXPERIENCE

Sarah receives a push message with a note about the free Wifi and enjoys her stay even more.

INFRASTRUCTURE SHARING

Partners were granted access to the technology integrated into the pallets to display marketing campaigns via their own apps.

Use Case can be perfectly implemented with pallets of
8The lighting system in the store is sending signals that initiate location based actions.
EXPERIENCE

Sarah receives a push message on her smartphone with the link to a digital brochure.

ANALYTICS

After her visit, Sarah’s purchases can be matched with the displayed brochure to measure its advertising effectiveness. Via the lighting system the customers’ whereabouts in the store can be tracked.

INFRASTRUCTURE SHARING

A partner app was granted access to the technology integrated into the lighting system. It displayed the digital brochure.

Use Case can be perfectly implemented with lighting system from
9Sarah is at the refrigerated shelves with the vegetarian products now.
ANALYTICS

It has been repeatedly measured that Sarah is staying in front of certain products and product categories. From this information conclusions about her preferences and interests can be drawn. This optimizes the individualization of the customer approach, which leads to customer enthusiasm and increasing sales.

EXPERIENCE

As she taps her smartphone to one of the shelf labels, she receives a recipe suggestion for a vegetarian Nasi Goreng and is thrilled!

INFRASTRUCTURE SHARING

A tofu manufacturer was granted access to the technology integrated into the price tags. They are using it to display marketing campaigns via apps of marketing networks.

Use Case can be perfectly implemented with ESLs from SES imagotag
10At the check out technology integrated into the card terminals is initiating location based services.
EXPERIENCE

Sarah is informed that she can now pay with alternative payment methods (e.g. „Alipay is now available“). She is also reminded of the loyalty program to collect more rewards.

INFRASTRUCTURE SHARING

A mobile payment provider was granted access to the technology integrated into the card terminal. The payment provider wants to use it for analytics purposes and to display marketing campaigns via its own app.

Use Case can be perfectly implemented with card terminals from
11Sarah is leaving the store.
ANALYTICS

Calculation of the duration of Sarah’s stay.

EXPERIENCE

She is personally thanked for her visit and is promised a 15%-off coupon if she comes back for another purchase within the next four weeks.

12Of course, her customer journey doesn’t end after Sarah left the store.
ANALYTICS

Getting more insights about Sarah’s additional shopping and local store preferences. Analyzing whether Sarah is visiting competitive stores afterwards.

13Sarah is back home now.
ANALYTICS

Combining the data collected during Sarah’s shopping trip in the offline world with online generated data.

EXPERIENCE

Sarah can look forward to increasingly relevant services – both online and offline.

RETARGETING

Regaining Sarah’s attention online by advertising products of categories she was interested in at the store.

Beaconinside Use Case graphics: Fashion

A shopping trip with personalized digital support

1Tim is in need of new pants and shirts. Therefore, he is heading downtown.
ANALYTICS

Generally, location information can already be gathered before Tim enters a particular store.

EXPERIENCE

To benefit from its digital services, he has installed the app of his favorite clothing store on his mobile phone. On his way he receives a push notification with the information that the summer sale just started.

2Downtown, he is visiting and passing a few shops.
ANALYTICS

Tim’s prolonged stays in close proximity to other stores give his favorite clothing store the chance to analyze his interests.

EXPERIENCE

A push message appears on Tim’s mobile phone: “Get inspired! An individualized outfit for you”. He likes to be advised fashionably and clicks the message. He’s redirected to the mobile website of his favorite clothing store. On the landing page, he is proposed an outfit that perfectly matches his casual style. Of course, he can buy each item in the store. Tim is excited and decides to visit the store.

3Tim is close to a branch of the clothing store.
ANALYTICS

It can be documented when and how often Tim passes a certain branch in general.

EXPERIENCE

Tim receives an exclusive 5%-off-coupon that he can redeem today.

4Tim enters the store.
EXPERIENCE

Tim is welcomed in the store within a push notification. In this message, he is also advised that by clicking on the message, he can easily find out whether the items of the previously proposed outfit, are available in this store. Tim clicks the message and is redirected to the mobile website. There, he can see that the pants of the outfit are not available in his usual size. He decides to try on the pants in a shorter length.

ANALYTICS

The effectiveness of the proposed outfits (Use Case 2) can be measured by the number of clicks on the second notification (Use Case 4). Thus interest profiles can be individualized more and more precisely.

5Tim has tried on the proposed pants in a smaller size and found out that he’d need the size he usually buys. He is standing again in front of the rack, where he also got the tried-and-tested pants from.
EXPERIENCE

Tim taps the appropriate digital price tag with his smartphone. Immediately, he is redirected to the product page within the app where he can choose other sizes and colors. He can order the items home or to this branch or he could make a reservation in another store.

ANALYTICS

The advertising effectiveness can now be fully evaluated. A purchase is completed (online) and an even more accurate customer profile can be created. When Tim scans more price tags, his interests and his style can be further refined to generate more profitable advertising.

Use Case can be perfectly implemented with ESLs from SES imagotag
6Tim passes a digital display.
EXPERIENCE

Tim likes to buy funky sweaters. The display shows various sweaters for men, which correspond exactly to his style.

INFRASTRUCTURE SHARING

Various apparel manufacturers may get access to the technology integrated into the display. They can then display their own advertising on the smartphone or the display.

Use Case can be perfectly implemented with digital displays from
Logo Pyramid
7Tim walks around the shop. He is looking for a new jacket.
ATTRIBUTION

The data of Tim’s location can be shared with various analytics partners.

EXPERIENCE

Tim attention is drawn to a raffle in the basement: Every goal on the goal wall can win something.

Use Case can be perfectly implemented with
8Tim passes the shop department with the accessoires.
Signals are transmitted via the lighting system. They can initialize various location-based services.
EXPERIENCE

He receives a message suggesting belts that would fit perfectly with the suggested outfit. He decides to take a look at them.

ANALYTICS

Tim’s positions in the store can be tracked.

INFRASTRUCTURE SHARING

Various partners (such as apparel companies) can get access to the technology. It initiates marketing campaigns that are executed via their own apps.

Use Case can be perfectly implemented with lighting system from
9Just before the cash register, he passes a large screen.
EXPERIENCE

Tim and his wife are very environmentally aware. They prefer to wear clothes that have been produced sustainably. On the screen, the advertising for a new concept appears: Starting next week, there will be a sustainable fashion line, that the clothing store has launched in collaboration with various relief organizations. The proceeds are used to build schools and fountains in developing countries. Tim is totally excited and wants have a look at the new garments next week with his wife.

INFRASTRUCTURE SHARING

In addition, partners (e.g. apparel manufacturers or detergent manufacturers) may also get access to the technology in the screens. They can run marketing campaigns on their own apps or on the screens.

Use Case can be perfectly implemented with digital out-of-home installations from
10Tim is at the check out to pay for a sweater, a jacket and two belts. He will be able to receive the previously ordered pants (Use Case 5) at home in a few days.
EXPERIENCE

Tim gets informed that it is now possible to pay with alternative payment methods. He is also alerted to the Loyalty Program, which allows him to earn points for great discounts with every purchase.

INFRASTRUCTURE SHARING

A mobile payment app provider has gained access to the technology integrated into the card terminal. The provider is using this for analysis purposes and to run marketing campaigns via their own app.

Use Case can be perfectly implemented with card terminals from
11He is leaving the store.
ANALYTICS

Afterwards the duration of Tim’s stay can be calculated.

EXPERIENCE

He is thanked for his visit in a push message. In addition, he receives the information that only 10 points are needed to get the next discount voucher.

12Of course, his journey does not end when Tim leaves the store.
PROFILING

Further insights into Tim’s shopping preferences can be gathered. It can be analyzed whether Tim subsequently visited stores of competitors.

13Tim is back home now.
ANALYTICS

Data collected during his shopping trip in the city can be connected with online generated data.

EXPERIENCE

Tim can now look forward to more relevant services and optimized digital styling suggestions – both online and offline.

RETARGETING

Tim’s attention can be regained online by suggesting fashion items that match the style he was interested in at the store.

A family trip to the cinema with many experiences

1The Taylor family loves to go to the cinema outside the city on the weekend. The father of the family Tim and his wife Sarah are often in the city center during the week.
ANALYTICS

Analyzing Tim’s and Sarah’s customer journey and their interests – even before they enter the cinema outside the city.

EXPERIENCE

On his way to the office, which is in the city center, Tim receives a push notification. It contains an offer for discounted box seats in the cinema outside the city. The offer is valid for two weeks. Tim wants to make use of the offer and decides to go to the cinema with his family on Saturday.

2On their way to the cinema the family is passing multiple stores and restaurants. As usual, they visit a fast food restaurant for a quick snack.
PROFILING

Insights about Sarah’s and Tim’s additional local store preferences can be collected. Analyze whether they are  visiting (fast food) restaurants or food retail stores. Based on the data of all customers, the cinema is already planning to increase its variety of snacks.

3The family is close to the cinema now.
ANALYTICS

Generating additional visiting metrics (e.g. how often Sarah and Tim are passing the cinema).

EXPERIENCE

At the entrance, Sarah and Tim are informed about an upcoming movie premiere. All cinema tickets purchased today take part in the raffle for 2 exclusive VIP tickets for the premiere.

4The family enters the cinema.
ANALYTICS

In the cinema, even more accurate and informative data can be collected for expressive analysis.

EXPERIENCE

Sarah and Tim are welcomed to the cinema via a push message that is also showing the movie recommendation of the week. An integrated link leads to the associated movie trailer.

LOYALTY

Sarah is collecting loyalty points through the bonus program app MoovOn. When entering the cinema, she receives a message with the credit of 50 loyalty points from MoovOn.

MoovOn implemented this use case for their app users and partnersLogo MoovOn
5In the foyer, the family is standing in front of a cardboard advertising display of a new movie.
NEARBY NOTIFICATIONS

The parents receive a link to the corresponding trailer on their smartphones – no specific app is needed, this works with the Android operating system.

ANALYTICS

Analyzing how many visitors are clicking the link in the message and are linked to the trailer.

Use Case can be perfectly implemented with digital displays from
Logo Deinzer
6They walk through the foyer.
ANALYTICS

Measuring local advertising effectiveness.

INFRASTRUCTURE SHARING

Tim clicks on an online ad of a well-known entertainment company and is redirected to an exciting trailer of an animation movie. He shows it to his family. The trailer inspires them to watch this movie.

Use Case can be perfectly implemented with
7Tim is at the box office to buy tickets for the family. He shows the discount coupon for the box seats in his app, which he received a few days ago.
ANALYTICS

Analyzing which visitor buys cinema tickets and how many users took advantage of the discount coupons.

LOYALTY

From now on there is the possibility to pay with Alipay in the cinema. The card terminal is sending signals which trigger a push notification that communicates this new payment option to Tim and informs about a 10% coupon on first use.

Use Case can be perfectly implemented with card terminals from
8The lighting system in the cinema is sending signals that initiate location based actions.
ANALYTICS

Analyzing where Sarah and Tim are in the cinema.

INFRASTRUCTURE SHARING

A partner app was granted access to the technology integrated into the lighting system (e.g. a food manufacturer). The partner displays an ad for a new ice cream via his own mobile app, whenever his users are passing one of the lights.

ATTRIBUTION

Both, Sarah and Tim, receive a push notification with great F & B offers, that are now available at the cinema snack bar.

Use Case can be perfectly implemented with lighting system from
9The family is now sitting in the cinema and is waiting for the movie to begin. Tim is still busy with his smartphone.
EXPERIENCE

In a push notification, he is pointed to an online game provided by the cinema.

ANALYTICS

Analyzing who is playing the online game.

10The advertising starts, including a commercial for the Greta app.
NEARBY NOTIFICATION

All the visitors with an Android phone in the movie theater can see a nearby notification on their smartphones – no specific app is needed. The notification includes a download recommendation for the Greta app, which enables barrier-free cinema visits via audio description and subtitles.

EXPERIENCE

Sarah has already installed the Greta app on her smartphone. A push notification points out that subtitles and audio descriptions are available for the movie they are watching. She decides to tell her deaf grandma that there are subtitles for other movies too.

ANALYTICS

Analyzing how many visitors are interested in the services of the Greta app (NEARBY NOTIFICATION). Is the app already installed, Greta app can analyze which user is interested in what kind of movie and service.

Greta implemented this use case for their app users and partners
11After the movie is over, the family leaves the cinema.
ANALYTICS

Calculation of the duration of Sarah’s and Tim’s stay.

EXPERIENCE

Sarah and Tim are thanked for their stay in the cinema. In the same message they are asked to rate the movie on a scale of up to 5 stars.

LOYALTY

Additionally they are getting a 15%-off coupon on their next ticket purchase within the next 14 days.

12Of course, the customer journey doesn’t end after the customer left the cinema.
PROFILING

Like many other visitors, the family is having dinner at a restaurant afterwards. The restaurant and cinema operators are therefore planning a joint promotion soon.

Offline generated data can lead to even more accurate customer profiles in the Schober databaseLogo Scober
13The whole family is back home.
RETARGETING

Based on their visit, the movie genre was saved as a preference for Sarah and Tim. As a movie of the same genre will start soon they receive an ad with a link to its trailer.

Beaconinside Use Case Graphics: Petrol Station

Location based services on all trips

Attention icon
DON’T TEXT AND DRIVE

What applies to you, you should also consider for your customers!
Do not send push messages when there’s a big chance that your customer is driving. Rather choose for rest or service areas to display your push notification!

1Sarah and her daughter are traveling by car to Sarah’s parents. She has installed the app of a certain gas station company on her mobile phone.
ANALYTICS

Analyze Sarah’s Customer Journey and her interests – even before she enters a gas station branch.

2They are passing by different gas stations of other companies and do stop at a rest area, where they visit a fast food restaurant.
PROFILING

It can be analyzed if Sarah visits gas stations of competitors to refuel the car or to buy products.

EXPERIENCE

Sarah receives a push notification with an overview of the prices at the nearest gas station of the company. In addition, she gets the note that she receives a 2%-discount on the tank filling when showing her membership card. Sarah is happy and decides to go there to refuel the car.

3They reach the next gas station of the company.
ANALYTICS

The advertising effectiveness of the push notification (Use Case 2) can be measured. At the gas station itself, more information can be gathered to better understand Sarah’s interests and refuel behavior.

4Sarah stops at a gasoline pump.
EXPERIENCE

She gets to know  that she can now directly pay at the pump via the app. This can save her time if further articles from the shop are not needed. Today she can not use this feature as they will buy something to drink in the shop.

ANALYTICS

When paying at the pump, the company can evaluate which customer refuels what type of fuel and in the appropriate amount. With additional location information, the company can scale the number of pumps for each fuel, depending on the demand at the respective gas station.

5Sarah and Emma are on their way to the gas station shop to pay for the fuel and to buy something to drink.
ATTRIBUTION

Infrastructure information can be shared to optimize local gas station visits and to refine analysis reports.

Use Case can be perfectly implemented with
6They enter the shop.
EXPERIENCE

Sarah is reminded to show her membership card to get the 2%-discount (Use Case 2).

ANALYTICS

In the shop, more meaningful data can be collected for accurate analysis.

7Emma wants to have a juice box and Sarah is thirsty too. They stop in front of the refrigerated shelf and choose something to drink.
EXPERIENCE

As she taps one of the price tags with her smartphone, the website of a beverage manufacturer opens. On the page, an online game for children is offered.

INFRASTRUCTURE SHARING

A beverage manufacturer has gained access to the technology integrated into the price tags. He uses this to display his own marketing campaigns and services.

Use Case can be perfectly implemented with ESLs from SES imagotag
8The lighting system in the shop is sending signals that trigger location-based actions.
EXPERIENCE

Sarah receives a push message on her smartphone with a 2-for-1 offer for the integrated bakery. She want to take advantage of this offer and buys two pretzels.

ANALYTICS

After her visit, Sarah’s purchases can be compared with the offers made, to measure their advertising effectiveness. The light system allows to record the positions of all app users in the shop.

Use Case can be perfectly implemented with lighting system from
9They are close to the check out.
NEARBY-NOTIFICATION

Sarah sees a message on her mobile phone. It contains an advertisement for a new chocolate bar of a large candy manufacturer.

INFRASTRUCTURE SHARING

A candy manufacturer whose products are offered at the gas station runs its own marketing campaigns via the technologies used in this shop.

10At the checkout, location-based services are initiated via technologies that are integrated into the card terminals.
EXPERIENCE

Sarah receives the information that she can now pay with alternative payment methods (e.g. Alipay is now available).

INFRASTRUCTURE SHARING

A mobile payment app provider has gained access to the technology integrated into the card terminal. The provider wants to use it for analysis and to display marketing campaigns through its own app.

Use Case can be perfectly implemented with card terminals from
11Sarah and Emma are leaving the shop.
ANALYTICS

Sarah’s dwell-time in the shop is calculated and the exact branch she visited is recorded as well, to complete Sarah’s customer profile.

EXPERIENCE

Sarah receives a push message in which she is thanked for her visit.

12They are leaving the gas station and drive on. Of course, Sarah’s and Emma’s ride does not end when leaving the gas station.
PROFILING

Even after the visit, additional insights into Sarah’s preferences for gas stations and restaurants can be generated in the background. For this purpose, the app on Sarah’s phone doesn’t have to be open. It can be analyzed whether Sarah visits a gas station of a competitor subsequently.

Offline generated data can lead to even more accurate customer profiles in the Schober databaseLogo Scober
13Sarah and Emma arrive at Sarah’s parents.
ANALYTICS

Data collected during Sarah’s journey and her stay at the gas station can be linked to additional information about Sarah.

EXPERIENCE

Sarah can now look forward to more and more relevant services.