April 29, 2025
Video shorts can be an ideal way to meet new customers and get them familiar with your brand. You might have been making long-form content for a while now without realizing that shorts can target a whole different part of the online sales market. Shorts are highly effective at grabbing the attention of people who are scrolling and browsing, and you need to be using them to your advantage.
Do viral video shorts research before you make any kind of video in this category. You have such a short amount of time to grab the attention of consumers in these videos, so you need to know how to make them the right way. The more data that you have to back your decisions and creation process, the better. There are many tools out there that can help you create video content that will perform well for you, and you need to consider using them to help you create content that will convert to sales or more views.
There is no way to make videos that will perform well for your brand if you don’t do your research. You need to find out who likes to engage with your content the most and you need to be making videos that will connect with these people. When you create videos without knowing who is going to watch them and without being sure who you need to target videos toward, you are just wasting time and hoping for the best.
There are so many tools out there that can be used to create video content that performs perfectly. You have the advantage of being spared the work of looking at competitor accounts and simply guessing about their methods and the audience that they are actively trying to engage with. Today, you can use a tool to find out who is interested in your content and then you can market to them with great impact.
You should always use data to back your video creation efforts, and you have a wealth of tools out there to use for these tasks if you want to save time and money.
While you cannot follow every single trend that is floating around on social media, you do need to consider using some of the current trends to make sure that your videos get attention from others. Following some of the trends that are popular can net you quick and easy access to new consumers, and these videos are often fun and easy to digest.
Trending videos are likely never going to be a big part of your overall marketing plan. However, they can be a quality addition that gets your content and the word about your business out to a wider number of people. You might not see the huge spike in views from these specific videos that you were hoping for, but they are likely driving traffic to your main content, which is very important.
At the end of the day, consumers trust the person behind the company far more than the company itself. It makes sense if you think about it. We are designed to want to connect with other humans, so when we feel like we know the owner of a business, we are more likely to invest in their products than if we didn’t feel like we knew the person who made them and sold them.
Make sure that your face and your personal presence is part of your video content. If you are not comfortable with putting your face out there, you need to consider having a stand-in person do these videos for you, or you will need to lean into your branding and the overall vibe of your content to help communicate to consumers that you are worthy of trust.
Making sure that your business isn’t a faceless entity that is totally impersonal matters. Most businesses miss this critical step in the process of creating content, and you will find that your videos will be much more likely to convert well if your viewers feel connected to you personally.
The hook that you use to create instant interest in your videos is important. You need to grab people’s attention so that they watch the whole clip. If you are taking too long to get to the meat of the video, it is likely that you will lose people, and they will just scroll by. It is important to have a solid hook when you are making shorts so that people immediately stop and watch your content.
There are lots of ways to make good hooks for any niche. Be sure that you are looking at ideas that are suggested by content experts, marketing experts, and others who are in your space. You can easily come up with unique ways to hook people as well if you just think about the kinds of things that would cause you to stop scrolling and pay attention. Grabbing the interest of potential customers immediately is key, and you can do this quite easily with short video content.
If you have been creating content that is falling flat, you need to be sure that you are using shorts to help drive attention to your brand. There are many ways to reach out to viewers and convert to sales these days, and you need to use all of your options if you want to keep people coming back over and over again to your content.
Always use data to back your choices, and make sure that you have the tools on hand that will generate the necessary data to help you create content that promotes your business the right way. Data-backed content creation is easier, more effective, and more efficient, no matter what kind of videos you are making.
