Sales: +49 (0) 30 220 119 580

PROXIMITY DMP

Powerful proximity analytics and
location-based mobile experiences

Enrich the customer journey with offline insights

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One platform for all your requirements

Proximity Infrastructure

Set up and manage

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Set-up, configure and manage large-scale iBeacon, Eddystone, Geofence and NFC infrastructures. We support all proximity technologies in a vendor-independent and hardware-agnostic way.

Proximity Data

Analyze and optimize

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Proven big data processing capabilities enable you to track and analyze online to offline conversions, POS performance and frequency of visits. These insights can be used to drive business decisions. 

Micro Moments

Engage and promote

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Be relevant and present for your customers right at the moment of the buying decision. Our platform provides you with real-time insights on when and where your customer is at the
point-of-sale.

Integration

Connect and enrich

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You are already using analytics, marketing and CRM systems? Wonderful. Our platform integrates with 3rd-party systems and enriches data sets with insights into the offline customer journey.

The Proximity Data Management Platform

The Proximity DMP  gathers, processes and analyzes data from all available proximity technologies and Physical Web installations. It accelerates the development of location- and context-based mobile experiences.

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No development effort

Our platform is offered as a cloud service. That saves you lengthy and costly implementation and maintenance efforts.

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Simple pricing

Start with a free plan for testing and pay only for the number of monthly active users. Our pricing is simple.

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Data privacy & security

Beaconinside strictly complies to the EU privacy regulations by avoiding the storage of personal identifiable information.

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Open platform

The Proximity DMP comes with server-to-server APIs and cross platform SDKs for fast integration and data exchange.

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Vendor agnostic

A fully hardware and vendor agnostic platform to avoid lock-in situations. We support all iBeacon, Eddystone and custom beacon advertising profiles.

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Google certified

Beaconinside is one out of a few worldwide fully-certified Eddystone partners by Google. We support the secure Eddystone-EID as well as Physical Web beacon networks.

Precise insights, detailed dashboard, impressive heatmaps

And more assisting features

How do our customers use the Proximity DMP?

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McDonald’s improves guest experience by providing proximity-based micro moments

Selected McDonald’s restaurants implemented a combination of proximity technologies such as Geofences, Beacons, NFC and Physical Web to interact and connect with their guests and to enhance the visiting experience by leading them from one micro moment to another, providing for example free mobile premium entertainment content. The Beaconinside Proximity DMP enables McDonald’s to manage the large-scaled infrastructure and execute a holistic and integrated POS targeting strategy.

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Esprit achieves 360° customer insight and increases engagement

For an international fashion retailer it is essential to optimize the cross-channel customer journey, e.g. through offering a shopping basket and loyalty program that works online, offline and on mobile. The customer receives a message about not yet bought products from the online shop when entering a store. Furthermore, Esprit is using the Proximity DMP to engage with customers inside and outside the store with messages about newly arrived products or current specials

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Shoplink guides consumer engagement with state of the art Beaconinside technology

With the help of localized services, analytics and monetization capabilities employed within the network, Shoplink helps to drive offline interactions on store and product level by harnessing online media and advertising campaigns. To the users, Shoplink is the shopping companion that creates value along the complete customer journey, resulting in meaningful and traceable interactions with offline, online and mobile identity.

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e-bebek optimizes online and mobile advertising by gathering instore customer data for proper retargeting

e-bebek tracks via the Proximity DMP more than 25 beacon zones within each store.  Each set up beacon matches a product category, e.g. products for the daily demand or toys. When and for how long was a customer in a certain product category? e-bebek optimizes their marketing budgets in ad networks based on the gathered insights. They also engage with their app users inside the stores with proximity campaigns that are personalized based on customer interests.

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MoovOn rewards the mobility of their customers and provides access to value added services

MoovCoins are collected for all modes of transport. The distance passed, is the key criteria for collecting loyalty points but also the visit of participating venues (Check-in). To improve the coffee break experience, guests can access  magazines and newspapers for free while being in one of the venues. The digital reading circle is integrated into the MoovOn app. When a guest enters a restaurant or cafe, the app detects the beacon zone and grants access to the content. When exiting a zone the permission is revoked.

You have questions? Let's get in touch.

Sales : +49 (0) 30 220 119 580