The Proximity DMP gathers, processes and analyzes the data coming from the mobile SDK. Application programming interfaces (APIs) allow the storage of the data in your own CRM and marketing tools and the distribution to service providers of the Integrated Partner Network. Data and the resulting metrics can also be collected through 3rd party apps. In this case access to infrastructures (e.g. beacons in a store) can be granted via the Cloud Infrastructure Management.
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