Ask AI to Boost Your SEO: 4 Clever Methods That Work

If you’re only using AI to generate articles, you’re missing out on some real opportunities to optimize your website using the power of AI tools.

At Overchat, we use AI for everything, from planning to executing our SEO strategy. This has helped us double our website traffic every month.

In this article, we’ve put together 4 clever ways you can ask AI chatbots (like ChatGPT, Claude, and overchat.ai) to help you improve your website’s SEO, without worrying about losing ranking due to AI-generated content.

1. Identify Content Gaps

Finding the right SEO opportunities requires a mix of technical analysis and logic. While tools like Semrush show content gaps by analyzing what your competitors have written and what you haven't, they don't suggest entirely new topics with traffic potential. They work by analyzing past results.

AI can help you find topics that nobody has covered yet. It can help you be the first one to capitalize on a new trend.

Here's how:

• Got to your competitor's website
• Find their sitemap
• Send the entire sitemap to an AI model
• Then ask it to identify topics that should exist but don't

For example, if they have articles about Python for beginners and Python advanced techniques, but nothing about the intermediate level, that's your opportunity.

Even better, take your competitor's top-performing piece, paste it into an AI, and ask: What questions would someone have after reading this that aren't answered here?

The prompt that works best for this:

Take a look at this article: [paste competitor's content]. List 10 questions a reader would likely have after reading this that aren't answered in the article. For each question, decide if it is a real information gap or just more detail. Focus on gaps that would require a separate, detailed piece of content to properly address.

2. Reverse-Engineer SERP Features

Google displays different features on its search results pages (SERP) for different search queries. These features include "People Also Ask" boxes, "Featured Snippets," and "Knowledge Panels." Optimizing your website for these features can increase the number of people who click on your site.

However, it may be quite difficult to figure out specific patterns about SERP features. This is because the SERP features report usually isn't very helpful. It can seem random why certain pages have certain SERP features, while others don't.

AI is good at noticing patterns, so it can show what SERP features work well for specific content.

• To use this trick, first, export your target keywords from Ahrefs or SEMrush, along with their SERP feature data.
• Then, use this information to train an AI to identify patterns.

You can take this a step further. For any keyword that shows a Featured Snippet, copy the current winning snippet and the top three ranking pages into your AI chatbot of choice. Then, ask the chatbot to analyze why that specific snippet won and how to create something better.

3. Find Good Internal Linking Opportunities

Internal linking is very important for SEO, but most sites do it very poorly. Here are two common mistakes:

• To overspam, which means using links to top-performing pages on every page.
• To underlink, as in, when most pages don't have any links, and the only links on them come from the navigation menu.

AI can help you create a strategy for internal links that distributes links in a logical way, based on content and page weight.

Here's how to do it:

1. Put all your URLs and their target keywords into a spreadsheet
2. Give this to an AI along with the structure of your website
3. Ask it to make a linking map based on the meaning of the words, not just the keywords

4. Generate Schema Markup

We've already discussed Schema Markup, but you can use AI in another smart way to make working with it easier.

Schema markup is Google's way of creating rich snippets. It uses a special markup language, which is quite difficult, even small mistakes will lead to parsing errors.

But AI can analyze your content and well-structured, nested schema, which will help you get multiple rich results.

Here's how:

1. Use an AI to create content for your website
2. 2. Ask it to identify every possible schema type that applies. One page can be part of more than one category. For example, an article about "how to choose running shoes" could be part of the Article, HowTo, and FAQ categories
3. Ask AI to generate JSON-LD that is properly nested

Use this prompt:
Analyze this content and identify all applicable Schema.org types. Generate complete JSON-LD markup for each type, ensuring all required and recommended properties are included. For any prices, dates, or ratings mentioned, include appropriate structured data. Make sure the schema is nested properly if multiple types apply.

Bottom Line

In this article, we talked about four ways to use AI for SEO. We use these methods at Overchat AI.

• Find content gaps by looking at what your competitors write about and identifying what they missed.
• Want your content to appear in featured snippets? Learn why certain content gets featured and copy the format.
• Fix internal linking by connecting related pages across your site based on what they actually talk about.
• Create a schema markup to add organized information to your pages, which will help Google show more detailed results for your website.

The main point: AI is good at analyzing lots of pages and finding patterns. SEO involves analyzing many pages and finding patterns. Use AI for that part — not to generate texts.

FAQs for Ask AI to Boost Your SEO: 4 Clever Methods That Work

How can AI help me find new content ideas?

AI can analyse competitor sitemaps or existing articles to spot topics they've missed or questions readers might have that aren't answered. This helps you find unique content opportunities.

Is it possible for AI to help my content appear in Google's Featured Snippets?

Yes, AI can analyse why certain content gets featured in snippets. By feeding it winning snippets and top-ranking pages, it can help you understand the patterns and create even better content to secure those spots.

How does AI improve internal linking on a website?

AI can take all your website's URLs and keywords, then create a logical linking map. It connects pages based on their meaning and relevance, ensuring a balanced distribution of links across your site, which is great for SEO.

Can AI make generating schema markup easier?

Absolutely. AI can analyse your content, identify all applicable schema types, and then generate accurate, properly nested JSON-LD markup. This helps Google understand your content better and display rich results.

Will using AI for SEO affect my website's ranking negatively?

No, the methods discussed, such as using AI for analysis, pattern recognition, and structured data generation, are designed to enhance your SEO without risking penalties for AI-generated content. Beacon Inside supports using AI as a tool for optimisation.