January 29, 2025
Choosing the right email marketing platform affects how efficiently your business runs. You need automations for passive revenue, newsletters for launching campaigns, SMS for sending urgent, high-converting messages, segmentation capabilities for personalization, and more.
Two big names often come up in the conversation: Omnisend and Klaviyo. Both platforms allow you to grow sales and reach customers, but which one fits best for your business?
We’ve looked at the facts and capabilities to see which one provides more value for those needing all-in-one solutions. The comparison includes pricing, features, and support.
Budget is one of the most important factors for most businesses, and it’s important to understand how the pricing model of a tool scales so you don’t need to switch platforms midway.
First, there are free plans available on both platforms so you can test them out without financial commitments. There are, however, more restrictions on Klaviyo. You don’t get access to most AI tools, email support is limited to 60 days, and there’s no live chat support on free plans.
Omnisend, on the other hand, allows unrestricted access to all of its features. You can test out the AI tools, access unlimited customer support on both email and live chat, and only upgrade when your scale demands it.
In terms of paid plans, Klaviyo is less flexible with its pricing models. You need to buy extra add-on plans on top of the base plan for SMS marketing and more accessible customer support. SMS only comes with expensive blocks that don’t roll over to the next month if unused. Weekend support, which is a given on Omnisend, also comes at an additional monthly price.
The cheapest plan comes at $20/month and provides realistically similar or lesser capabilities than Omnisend.
Omnisend tends to have a more user-friendly pricing model. You get everything with the base plan, and the only thing you have to pay extra for is SMS marketing. It does, however, come with more flexibility as you can buy SMS credits for $10, and, if you end up with a surplus by the end of the month, they roll over to the next month.
Omnisend’s cheapest plan comes at $16/month and provides all the features and automations that a growing business needs.
Sending the right message at the right time can be the defining moment whether the customer will buy or not. You need a system that connects emails and SMS texts smoothly.
Klaviyo has all that you need for sending emails, but it’s limited when it comes to SMS. As mentioned before, the pricing model is not ideal. On top of that, it only supports 18 countries, so for global businesses that’s a big setback.
Omnisend is built to be powerful without the excessive complexity or friction. You can combine email and SMS in a single workflow, and Omnisend supports SMS across the globe. Considering the more favorable pricing system and global reach, it’s not only more affordable but also more efficient.
If you’re doing both email and SMS marketing, Omnisend is your go-to choice due to its user-friendly pricing, SMS credit transfer to the next month instead of losing them, and global coverage.
Personalization is growing more and more important every day. Generic messages just don’t cut it as well any longer. Segmentation allows you to group customers based on their actions or demographics.
Klaviyo is known for deep data, which allows you to create extremely specific segments. The depth, however, comes with respective complexity, so you’ll need to take time learning the ropes before you can efficiently manage those segments. Additionally, this level of specificity is not required for most modern businesses, so it’s only viable for those who sincerely need niche segmentation.
Omnisend makes segmentation more accessible without losing power and efficiency. You can create a segment using their AI tool by entering a prompt, for example, “create a segment of at-risk customers who used to be VIPs”. The segment is generated in seconds and you can immediately use it without ever configuring segmentation filters.
Klaviyo also has a nearly identical AI tool, but it’s locked behind paid plans, and the higher pricing doesn’t justify paying more just so you can use the same functionality. It’s only logical to go with Klaviyo if you need very specific segmentation capabilities.
When you choose a tool without doing enough research, you may end up with a provider that you outgrow quickly. Then, migration becomes an issue.
Omnisend provides helpful migration services where they dedicate a person who will move your contacts, automations, templates, segments, and more. If upon signing up for Omnisend your plan exceeds $250/month, you get this migration support for free, and it only takes 3-5 business days.
Klaviyo, on the other hand, looks the other way and offers either paid migration services or gives you documentation files so you can do it yourself.
Both platforms are strong options in the email marketing industry. Otherwise, they wouldn’t be so popular. But the truth is, using Klaviyo is overkill for most online businesses. It provides unmatched depth in terms of automations and segmentation, but few businesses actually need that depth.
Omnisend is your reliable, everyday solution that comes with more than enough power for modern marketers and has more coverage than Klaviyo does, especially in terms of SMS, migration, and support.
All in all, Omnisend is a better all-in-one solution that’s perfect for businesses of any size. It gives you everything you need but does it without the complex technical overhead that’s usually associated with Klaviyo.
Omnisend is generally more budget-friendly. Its paid plans start at a lower price point, and its pricing model is more inclusive, without requiring extra add-ons for features like comprehensive customer support. The free plan is also more generous with its features.
You should lean towards Omnisend for SMS marketing. It supports SMS messaging globally, and its flexible credit system allows unused credits to roll over to the next month. Klaviyo's SMS capabilities are limited to only 18 countries and its pricing is less flexible.
Omnisend's free plan gives you unrestricted access to all its features, including AI tools and full customer support via email and live chat. Klaviyo's free plan is more limited, restricting access to most AI tools and offering email support for only the first 60 days.
Klaviyo is known for its very deep and complex data segmentation, which is ideal if you need extremely specific and granular targeting. However, for most businesses, Omnisend's powerful and AI-assisted segmentation is more than sufficient and much easier to use.
Omnisend offers a significant advantage here. For plans over a certain value, they provide a free, dedicated migration service to transfer your contacts, automations, and templates. Klaviyo, in contrast, offers paid migration services or expects you to manage the process yourself with their documentation.
