March 19, 2025
In this digital world we live in, marketing has become something that is ever evolving and changing faster than our human minds can create. This means that more and more small businesses are starting to use AI driven technology and any space of their business possible. The most recent Innovation is using AI headshots like Portrait Pal to help provide more consistent and professional looking small business branding.
Having an AI headshot isn't just a convenient way to get a professional style photograph without hiring a studio, it's helping to transform the way small business brands their image online with less costs involved then we previously saw in this marketing industry. The lower price involved with AI headshot generators combined with AI power technology for marketing has allowed small business owners to create better branded messages and images in less time without sacrificing quality.
The reason why so many small business owners will spend money on their professional headshot is because this is your first impression in a digital age driven world. There are so many people on the internet trying to get a job or provide a service to people. The small business owners know they need to stand out among the crowd.
Having a professionally done headshot for your business website, LinkedIn profile, and social media platforms allows you to look more radiant, professional, welcoming, and clean cut to help bring more customers in for consultations.
You no longer have to get overwhelmed or consumed with time and create the best professional portrait for your forward-facing platforms. AI driven technology has not only cut the cost but it has cut the time involved creating professionally styled headshots for the small business owner but just a few clicks of the computer keyboard buttons.
An AI headshot is typically an enhanced portrait that has been generated or at least edited by AI power technology. Most programs start with a photograph that you upload into the program. After you have uploaded your photograph the ai-driven technology is able to analyze your facial features, the lighting elements of the photo, the background and any other imperfections and notices within the photograph.
At this point you will be able to choose a style, a background, and maybe even an outfit or a facial expression for your headshot so the AI driven technology can transform your photograph into something more suited for your small business personal headshot.
Business owners need to have an authentic and personal connection as part of the brand messaging. This is because you are a small business owner which means either it's a one-person shop or a handful of people running your business, and so first impressions are a very important factor in any smaller business.
While you could say corporations need to have a good first impression, it is not as important as a small business owner. You see, a small business owner is the forward-facing human for the entire small business infrastructure, which means no matter who they work with within your small team of employees they will be looking to you first and foremost before they hire your business for whatever service you’re offering or product you're selling them.
There are many benefits to using AI headshots as a small business owner who is looking to spread the word about their business and be consistent with brand messaging.
Traditionally speaking you would find the headshots cost a lot of money typically costing a small business owner between $150 to over $1,000 depending upon where they're located and what type of professional photographer they're hiring.
The use of Portrait Pal cuts the cost even lower and allows you to use this program more than once. This means that you pay a fee to have access to the AI generator and then can use it to adjust your brand messaging to suit your current needs as a small business owner without having to spend hundreds or thousands on a professional photography session each time your brand messaging shifts or your image changes.
The other amazing factor of using this AI driven technology is that it can save time. being a small business owner means that you have to be very efficient with your time, and trying to schedule a session with a professional photographer is going to not only take time and aligning schedules but it's going to take time for you to go to the studio to get the photographs done and then come back when the edits are complete to review with the photographer.
Let's face it you don't have a lot of time as a business owner so using AI driven technology in any area of your small business industry that you can is going to be a huge time saver for you.
It seems to us that using AI headshots is going to be an amazing piece of technology for small business owners who want to look professional, have a consistent brand messaging, and save time as well as money with their professional photographs to use on the LinkedIn profile, website about me, and other online avenues that their customers find them on.
