GoHighLevel vs ClickFunnels: The Battle of the Titans in Digital Marketing

GoHighLevel vs ClickFunnel

If you’re looking to create and sell courses, memberships, or other digital products online, you may have come across two popular platforms: GoHighLevel and ClickFunnels.

In this article, we’ll take a closer look at GoHighLevel vs ClickFunnels to help you decide which platform is right for you.

One of the main differences between GoHighLevel and ClickFunnels is their focus.

ClickFunnels is primarily a sales funnel builder, designed to help you create high-converting landing pages, upsells, and down sells.

GoHighLevel, on the other hand, is an all-in-one marketing platform that includes not only funnel-building tools but also customer relationship management, appointment scheduling, and much more.

What is GoHighLevel?

GoHighLevel Home Page Review

If your business or agency is looking for an all-in-one platform that can help you manage your marketing, sales, and customer relationship management (CRM) tasks, then GoHighLevel might be the perfect solution.

This platform is designed to help businesses automate their marketing and sales processes, while also providing tools for managing customer interactions and tracking sales performance.

GoHighLevel key features include:

  • Lead generation and management tools
  • Automated email and SMS marketing campaigns
  • Appointment scheduling and management
  • CRM tools for managing customer interactions and tracking sales performance
  • Analytics and reporting tools to help you track your marketing and sales performance

One of the key benefits of GoHighLevel is that it offers a broad feature set that can help you replace multiple tools with a single platform. This can help you save time and money, while also making it easier to manage your marketing and sales efforts from a single dashboard.

Overall, if you’re looking for an all-in-one platform that can help you manage your marketing, sales, and CRM tasks, GoHighLevel is definitely worth considering. It has a ton of great features and the interface is easy for anyone to use, this software is perfect for all businesses and industries.

What is ClickFunnel?

ClickFunnel Home 700

If you’re an entrepreneur looking to build sales funnels and convert leads, then ClickFunnels is a platform you should consider.

ClickFunnels is a software-as-a-service (SaaS) tool that allows you to build landing pages, sales pages, and complete sales funnels.

It was built to help you sell products or services online, and it was made to create high-converting sales funnels.

One of the primary benefits of ClickFunnels is its ease of use. ClickFunnels has a drag-and-drop editor, which makes creating sales funnels super easy you just drag and drop the different elements onto your page. You don’t need any technical skills or coding knowledge to use ClickFunnels.

Another benefit of ClickFunnels is its integration with other tools. You can integrate ClickFunnels with your email marketing software, payment processors, and other tools you may be using for your business. This makes it easy to manage your entire sales process from one platform.

ClickFunnels also has a large community of users who are constantly sharing tips and strategies for building high-converting sales funnels.

Features and Benefits of GoHighLevel

I. Lead Generation

GoHighLevel offers a range of tools to help you generate leads. You can create landing pages, forms, and pop-ups to capture contact information from your website visitors.

You can use SMS and email marketing to reach out to potential customers and gain rapport with them so you can gain trust. If you gain their trust then you will at some point in the future gain their business.

II. Marketing Automation

With GoHighLevel, you can automate your marketing campaigns to save time and increase efficiency.

You can set up automated email and SMS sequences to nurture leads and move them through your sales funnel. You can also use the platform to schedule social media posts and track your campaigns’ performance.


GoHighLevel’s CRM system allows you to manage your customer relationships effectively. You can track all your interactions with your customers, including emails, calls, and SMS messages.

You can also use the software to segment your customers based on their behavior and interests and create targeted email or SMS marketing campaigns.

IV. Sales Pipeline Management

GoHighLevel’s sales pipeline management tools allow you to manage your sales process effectively.

You can track your leads’ progress through your sales funnel and set up automated follow-up sequences to move them through the pipeline.

V. Analytics and Reporting

GoHighLevel provides detailed analytics and reporting tools to help you track your marketing and sales performance.

This software is great because you can track your website traffic, email open rates, and click-through rates to see how your campaigns are performing.

You need to know what is going on with sales, no problem. You can track your sales team’s performance and identify areas for improvement.

Overall, GoHighLevel offers a range of features and benefits that can help you generate leads, automate your marketing campaigns, manage your customer relationships, and track your sales performance.

Features and Benefits of ClickFunnels

I. Sales Funnel Builder

ClickFunnels is a powerful sales funnel builder that allows you to create high-converting funnels quickly and easily.

Using this software you can create a bunch of different funnels, including opt-in funnels, sales funnels, webinar funnels, and more.

II. Landing Page Builder

ClickFunnels also includes a landing page builder that allows you to create beautiful and effective landing pages.

The landing page builder is easy to use and there are a bunch of different templates you can use. You can also customize your landing pages to match your brand and messaging.

III. Membership Site Builder

With ClickFunnels, you can also create membership sites quickly and easily. The membership site builder allows you to create different levels of access for your members, and you can also drip content over time to keep your members engaged.

IV. Email Marketing

ClickFunnels includes email marketing capabilities that allow you to send emails to your subscribers and customers. The email editor is easy to use and includes a range of templates to choose from. You can also automate your email campaigns to save time and improve results.

V. Affiliate Program Management

Finally, ClickFunnels includes an affiliate program management feature that allows you to create and manage your affiliate program.

Using this feature, you can recruit affiliates to promote your products and services, and you can track their performance and pay them commissions.

Overall, ClickFunnels is a powerful platform that offers a wide range of features and benefits for marketers and business owners.

Whether you’re looking to create high-converting sales funnels, landing pages, or membership sites, or you want to automate your email marketing and manage your affiliate program, ClickFunnels has everything you need to succeed.

Pricing and Plans for GoHighLevel vs ClickFunnel

When it comes to pricing and plans, both GoHighLevel and ClickFunnels offer a range of options to fit different needs and budgets.

GoHighLevel Pricing


  • All the tools available
  • Close Leads
  • Online Booking and More!
  • Single Account


  • Everything in Starter
  • Integrate with Everything
  • Sub-Accounts Unlimited
  • Users Unlimited

GoHighLevel offers three main plans: the Starter, Unlimited, and Agency Pro. The Starter plan is limited and is $97 per month. The unlimited plan costs $297 per month and includes access to all features, with a limit of 5,000 contacts.

The Agency Pro plan, on the other hand, costs $497 per month and allows you to resell the GoHighLevel software as your own and keep 100% of the profit. This plan is ideal for agencies or freelancers who want to offer GoHighLevel as part of their services.

ClickFunnel Pricing

Basic Plan

  • 20 Funnels
  • 1 Website
  • 3 Courses
  • Unlimited Pages

Pro Plan

  • 100 Funnels
  • 1 Website
  • 15 Courses
  • Unlimited Pages

ClickFunnels also offers three main plans: the Basic plan, the Pro plan, and the Funnel Hacker plan. The Basic plan costs $127 per month, with a limit of 20 funnels and unlimited pages.

The Pro plan, on the other hand, costs $157 per month and includes 100 funnels and pages, as well as additional features.

The Funnel Hacker plan is $208 per month.

Both platforms also offer a range of other plans and pricing options, including discounted annual plans and special deals for new users.

It’s worth noting that while ClickFunnels offers a lower starting price point, GoHighLevel may be a more cost-effective option for agencies or freelancers who want to resell the software to their clients.

Ease of Use and User Interface

When it comes to ease of use and user interface, both GoHighLevel and ClickFunnels have their strengths and weaknesses. However, most users agree that ClickFunnels is easier to use and has a more intuitive interface, making it a great option for beginners.

ClickFunnels has a simple drag-and-drop editor that allows you to create pages without having to write any code. The platform also has a great onboarding process that guides you through the process of creating your first funnel.

The interface is clean and easy to navigate, with everything you need to build your funnel in one place.

On the other hand, GoHighLevel has a broader feature set, which can make it a little overwhelming for some users. The drag-and-drop editor is also easy to use, and you can build pages quickly and easily.

GoHighLevel also has more agency and team-focused features, which can make it a great option for businesses that need to manage multiple clients or team members.

The platform allows you to create separate accounts for each client or team member, and you can easily manage all of your accounts from one dashboard.

Overall, both platforms are easy to use and have intuitive interfaces. However, if you’re a beginner or you’re looking for a platform that is easy to get started with, ClickFunnels is the better option.

If you need a broader feature set and more agency-focused features, GoHighLevel may be the better choice.

Integration and Compatibility

When it comes to integration and compatibility, both GoHighLevel and ClickFunnels offer a wide range of options that allow you to connect with other tools and platforms.

GoHighLevel offers a robust API that allows you to connect with virtually any tool or platform you need. Additionally, they have a growing marketplace of integrations that includes popular tools like Zapier, Mailchimp, and Stripe.

ClickFunnels, on the other hand, offers a more limited set of integrations. While they offer Zapier integration, they don’t have a dedicated marketplace like GoHighLevel. This means that if you need to connect with a specific tool or platform, you may need to use a third-party integration tool.

When it comes to compatibility, both platforms are designed to work well with a variety of devices and browsers. However, it’s worth noting that GoHighLevel is a newer platform and may not have been tested on as many devices as ClickFunnels.

Let’s look at payment processing, both platforms offer support for popular payment gateways like Stripe and PayPal. However, GoHighLevel also offers support for Square, which may be a more convenient option for some users.

Overall, both GoHighLevel and ClickFunnels offer solid integration and compatibility options. However, if you need a wide range of integrations or want to automate your workflows, GoHighLevel may be the better choice.

Customer Support and Resources

When it comes to customer support, both GoHighLevel and ClickFunnels offer a range of resources to help you get started and troubleshoot any issues that may arise.

Both platforms also offer training and courses to help you improve your skills and get the most out of their features. GoHighLevel offers a range of courses on topics such as sales, marketing, and automation, while ClickFunnels offers a range of courses on topics such as funnel building, copywriting, and traffic generation.

Overall, both GoHighLevel and ClickFunnels offer strong customer support and resources to help you succeed with their platforms.

If you’re looking for a platform with a more comprehensive knowledge base and support options, GoHighLevel may be the better choice. However, if you want access to a wider range of training and courses, ClickFunnels may be the better option.

Overall Best One

After careful consideration of the features, pricing, and overall user experience, it’s clear that GoHighLevel is the better choice for agencies and teams that need a comprehensive marketing solution.

While ClickFunnels is a great option for those who want to focus solely on sales funnels, GoHighLevel offers a wider range of features that can help agencies manage their entire marketing process.

With GoHighLevel, you can create and manage landing pages, email campaigns, SMS campaigns, and more, all from a single platform.

Additionally, GoHighLevel’s white-labeling capabilities allow agencies to customize the platform to match their branding, which can help them build trust with clients and create a more professional image.

While ClickFunnels may be easier to use for those who are new to marketing automation, GoHighLevel’s more extensive feature set and customizable branding make it the better choice for agencies and teams that need a more robust marketing solution.


When it comes to choosing between GoHighLevel and ClickFunnels, it ultimately depends on your specific needs and preferences.

If you’re looking for a platform that offers a wide range of features and tools for agencies and teams, GoHighLevel is a great choice. It allows for unlimited packages and offers more agency-focused features.

However, if you’re looking for a simpler, more user-friendly platform that’s easier to get started with, ClickFunnels may be the better option. It has fewer features, but it’s much easier to navigate and use.

Samantha Tuttle

Samantha Tuttle helps us with writing. She is skilled at writing about how to use YouTube, how to set up YouTube, podcast set up, podcasting, blog set up, blogging general, SEO, and product reviews. She does bring years of expertise to the company and we are very glad to have her.

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