Is GoHighLevel Any Good? The Game-Changing Platform Taking the Business World by Storm

GoHighLevel CRM

In the ever-evolving world of digital marketing and CRM platforms, you might be wondering is GoHighLevel any good for your business in 2023. With its impressive set of features and functionalities, GoHighLevel has emerged as a popular choice for many marketers and agencies.

As you delve into the capabilities of this platform, you’ll find that it focuses on automating your marketing and customer relations processes.

Its CRM is considered one of the best in sales funnel software, even comparable to the likes of Hubspot and Pipedrive. Moreover, the GoHighLevel mobile application adds to its overall appeal.

While GoHighLevel is undoubtedly a powerful tool for businesses and agencies alike, it’s essential to evaluate its features to determine whether it suits your needs before making the commitment.

Keep in mind that while some users find the platform robust and effective, others may feel overwhelmed by the learning curve and may need to consider tech support availability.

What is GoHighLevel

GoHighLevel is an all-in-one CRM and marketing automation platform designed to help marketing agencies and businesses streamline their operations.

By consolidating multiple marketing resources, GoHighLevel allows you to manage your email marketing, SMS marketing, call tracking, and booking software all under one platform.

As a user, you’ll find a host of features within the GoHighLevel ecosystem that can aid in lead generation and customer retention. Some of the standout features include:

  • Comprehensive CRM system: Manage and track all your customer interactions and sales activities.
  • Email and SMS marketing tools: Create, schedule, and automate targeted email and text message campaigns.
  • Call tracking: Measure the effectiveness of your marketing efforts by tracking inbound calls and optimizing your strategies.
  • Appointment scheduling: Simplify booking appointments and manage your calendar with integrated scheduling tools.

GoHighLevel’s primary goal is to help you find more customers, nurture sales leads, and grow your business with smart marketing tools. By offering a user-friendly interface and a variety of subscription plans at an affordable price, GoHighLevel gives businesses the opportunity to consolidate their marketing efforts and improve efficiency.

When considering GoHighLevel, it’s important to recognize that while the platform offers an extensive range of features, certain aspects might lack enhanced options.

Nevertheless, it has proven to be a valuable asset for many businesses, especially those looking to automate their marketing and customer relations.

GoHighLevel Features

1. CRM and Sales Funnels

GoHighLevel offers a comprehensive CRM system that provides you with tools to manage your leads, contacts, and customer interactions. It also includes a sales funnel feature that helps you create a streamlined process for converting leads into customers.

2. Email and SMS Marketing

With GoHighLevel, you can engage and nurture your leads through email and SMS marketing campaigns. The platform provides customizable templates, A/B testing, and analytics to optimize your marketing efforts and improve your conversion rates.

3. Automation and Workflows

Automate tasks and workflows to save time and streamline your marketing efforts. You can create triggers and actions based on customer behavior, such as sending an automated email or SMS when a lead fills out a form, moves through a sales funnel, or abandons a cart.

4. Landing Pages and Websites

Build high-converting landing pages and websites with GoHighLevel’s drag-and-drop editor. Choose from a library of templates or create your design from scratch. This feature integrates seamlessly with your sales funnels, making it easier for potential customers to convert.

5. Integrations and API

GoHighLevel offers a range of integrations with popular tools like Zapier, Kajabi, and more, allowing you to connect your CRM and marketing efforts with other software in your stack.

The platform also provides a powerful API for custom development and integration with third-party tools.

6. White Labeling and Agency Tools

As a marketing agency, you can use GoHighLevel’s white-label features to rebrand the platform as your own, set your pricing, and keep 100% of the profit.

The Agency Unlimited Account provides all the tools needed to manage multiple clients and grow your agency, including client portals, reporting, and shared calendar management.

7. Customer Support

GoHighLevel provides customer support through live chat, a help center, and training resources such as webinars and courses. They strive to offer the assistance and guidance needed to help you succeed with their platform.

Pricing and Packages of GoHighLevel

GoHighLevel offers a variety of pricing plans to suit your agency’s needs. Here is a breakdown to help you find the best plan for you:

  • 14-day free trial: Before committing to a specific plan, you can test out the platform and its features with a 14-day trial, completely free.
  • Agency Starter Account: Priced at $97 per month, this plan is perfect for smaller agencies looking for basic features and benefits. It is an affordable option for those just starting out.
  • Agency Unlimited Account: For $297 per month, this plan provides you with more advanced features designed for larger, growing agencies that require additional functionality.
  • Agency Pro Account: At $497 per month, this plan is designed for agencies requiring a white-label option, which allows you to offer the platform under your own brand.
  • White Label Account: This is an upgrade to the Unlimited Account, with an additional cost of $497 per month (a total of $794 per month).

Here is a summary of the pricing plans:

14-Day Free TrialFreeTest the platform with a 14-day trial.
Agency Starter Account$97 per monthBasic features for small agencies.
Agency Unlimited Account$297 per monthAdvanced functionality for growing agencies.
Agency Pro Account$497 per monthWhite label solution for agencies.
White Label Account$794 per monthUpgraded Unlimited Account with white label capabilities.

In conclusion, GoHighLevel offers a range of pricing plans to meet the needs of various agency sizes and requirements, allowing you to select the most suitable option for your business. With a 14-day free trial and affordable plans, you can explore the platform and decide which package is the right fit for your agency.

Pros and Cons of GoHighLevel


  • Efficiency: GoHighLevel offers a comprehensive all-in-one marketing platform, allowing you to manage multiple aspects of your business from one dashboard. This can save you time and effort compared to using various separate tools.
  • Learning curve: The platform is designed with user-friendliness in mind, providing an accessible experience even if you’re new to marketing or sales software. With intuitive features and online resources, you can quickly grasp the essentials and start putting GoHighLevel to work.
  • Customer relations: GoHighLevel excels in automating your marketing and customer relations processes, helping you nurture leads and maintain communication with your audience effectively.
  • Customer support: Users have reported positive experiences with GoHighLevel’s customer support team, which can be crucial for quickly resolving any issues or providing assistance when needed.


  • Competitors: While GoHighLevel covers a wide range of features, some specialized competitors may offer more advanced options or functionality in specific areas. You might find that other tools provide an edge when it comes to certain marketing or sales tasks.
  • Limited advanced options: Although GoHighLevel boasts an impressive lineup of features, some users may find that a few aspects lack more advanced or customizable options. This could potentially limit your ability to tailor the platform to your unique business needs.

Comparing GoHighLevel to Competitors

GoHighLevel vs. ActiveCampaign

When comparing GoHighLevel to ActiveCampaign, it’s important to consider their areas of specialization. ActiveCampaign primarily focuses on email marketing and CRM, while GoHighLevel offers a broader range of solutions.

With GoHighLevel, you can build sales funnels, landing pages, and manage campaigns for your clients, whereas with ActiveCampaign, you’ll mostly focus on email marketing automation.

GoHighLevel features:

  • Sales funnels and landing page builder
  • Multi-channel marketing automation
  • Built-in CRM

ActiveCampaign features:

  • Advanced email marketing automation
  • Contact and lead management
  • Sales and CRM automation

GoHighLevel vs. ClickFunnels

GoHighLevel and ClickFunnels both offer sales funnel-building capabilities, but they cater to different users. ClickFunnels is popular among entrepreneurs and course creators, as it provides an easy-to-use platform for building sales funnels and landing pages.

On the other hand, GoHighLevel targets marketing agencies and allows for more advanced customization and white labeling.

GoHighLevel advantages:

  • Designed for marketing agencies
  • Advanced customization options
  • White-label capabilities

ClickFunnels advantages:

  • Popular among entrepreneurs and course creators
  • Streamlined landing page and funnel building
  • Large template library

GoHighLevel vs. HubSpot

HubSpot is an all-in-one digital marketing SaaS tool for businesses of various sizes, whereas GoHighLevel focuses on the needs of marketing agencies.

HubSpot offers more comprehensive marketing, sales, and customer service tools, while GoHighLevel specializes in sales funnels, lead generation, and multi-channel marketing automation.

GoHighLevel assets:

  • Sales funnel and landing page building
  • Marketing automation
  • Agency-focused

HubSpot assets:

  • Wide-ranging digital marketing tools
  • CRM and sales tools
  • Customer service and support tools

GoHighLevel vs. Kajabi

Kajabi is a platform primarily designed for course creators and online educators, offering a comprehensive suite of tools for creating, selling, and managing online courses.

In contrast, GoHighLevel is a versatile digital marketing tool catering to marketing agencies. While Kajabi emphasizes course creation and e-learning, GoHighLevel offers sales funnel building and marketing automation solutions.

GoHighLevel highlights:

  • Marketing automation and sales funnels
  • Suited for marketing agencies
  • Built-in CRM

Kajabi highlights:

  • Course creation and management tools
  • Online community building
  • E-commerce capabilities

The Market for GoHighLevel

As a business owner, marketer, or agency professional, you might be considering GoHighLevel as your go-to platform for marketing and sales solutions. This platform is designed for various industries, including eCommerce, local businesses, and entrepreneurs.

When it comes to features, GoHighLevel offers an array of powerful tools to elevate your business strategy:

  • Landing Page Builder – Create captivating landing pages that align with your branding and effectively convert visitors into customers.
  • Marketing Automation – Streamline your marketing efforts with customizable and dynamic campaigns.
  • CRM – Manage and nurture relationships with your customers to improve retention and boost sales.

For agencies, GoHighLevel presents unique advantages. Since the platform is white-labeled, you can sell it as your own product and retain 100% of the profits.

This allows you to deliver a comprehensive marketing and sales solution to your clients under your brand name.

Your customers can also benefit from GoHighLevel’s ability to streamline review procurement. With customer data already stored on the platform, it becomes easier than ever to reach out and nudge clients for reviews, enhancing your online reputation.

However, before choosing GoHighLevel, it’s essential to evaluate its suitability for your specific needs. While its extensive features can make it an attractive option for automating marketing and customer relations, some users might find certain functions lacking in advanced options.

To make the most informed decision, consider these factors:

  • Your business size and industry – GoHighLevel – caters to various industries, but smaller businesses may not need all the features it offers.
  • Your marketing and sales objectives – Ensure that the platform aligns with your company’s goals and the strategies you want to employ.

In summary, GoHighLevel serves as a versatile platform for business owners, agencies, and marketers looking to automate and optimize their marketing and sales efforts. By assessing your business needs and goals, you can determine if this solution is the right fit for you.

Scaling Your Business with GoHighLevel

As a marketing professional, you can scale your business efficiently with GoHighLevel by leveraging its wide range of features to streamline your operations, marketing, and customer service.

One of the primary advantages of GoHighLevel is the ability to create sub-accounts for your clients, which simplifies the management of their campaigns and enables easier reselling for marketing agencies.

Additionally, the platform’s Pro SaaS plan allows you to create your own SaaS business by reselling GoHighLevel and all its features for $497/month.

Membership sites can significantly benefit from GoHighLevel, as the platform offers tools for course creators, including membership pages, to help manage and grow their online communities.

In terms of communication, GoHighLevel provides tools for efficient email marketing campaigns and texting services that allow you to stay in constant touch with your subscribers. This, in turn, can help improve conversions and drive more efficient marketing strategies.

For customer service, you can utilize GoHighLevel’s built-in CRM to track leads and manage customer interactions effectively. This can simplify communication between your team members and clients, ensuring all interactions are logged and readily available.

Survey tools provided by GoHighLevel can help gather customer feedback, allowing you to continually refine and improve your offerings. This valuable feedback can aid in making informed decisions and improving the overall customer experience.

Additionally, GoHighLevel supports your social media marketing efforts by integrating with popular platforms, making it easier to manage and monitor your campaigns across various channels.

This enables you to better analyze the effectiveness of your social media strategies to ensure optimal results.

By incorporating GoHighLevel into your business, you can leverage its features to streamline your operations and grow more efficiently.

Whether you’re focusing on email marketing, customer service, or social media marketing, the platform offers a comprehensive suite of tools to support your business’s growth.

GoHighLevel’s Ecosystem and Partners

At the core of GoHighLevel’s success is its vibrant ecosystem, which includes an ever-expanding marketplace, a diverse array of partners, and numerous communication channels. As a user, you’ll be able to integrate and capitalize on these entities to ensure your business thrives.

1. Marketplace & Partners

The GoHighLevel marketplace offers various services and add-ons provided by their partners, allowing you to optimize your business processes. These services range from SEO to design and development. By connecting with partners through the marketplace, you can:

  • Enhance your business’s web presence through expert SEO services
  • Collaborate with skilled designers for compelling visuals
  • Work with developers to create customized solutions for your business

2. Communication Channels

To further automate and streamline customer interactions, GoHighLevel includes several communication options that you can utilize:

  • Facebook Messenger: Engage your customers directly through their preferred social media platform
  • Voicemail: Send personalized messages to clients and prospects to ensure stronger connections
  • Text messaging and email: Keep customers informed and engaged through timely updates and promotions

3. Idea Sharing & Community

GoHighLevel encourages the sharing of ideas and best practices among users. This collaborative environment enables you to learn from the experiences of others, adopt new tactics, and expand your knowledge base.

To sum it up, leveraging GoHighLevel’s ecosystem and partner network can help enhance your business growth. Utilize the various services, communication channels, and community experiences to make the most of all GoHighLevel has to offer.


In evaluating GoHighLevel, consider the features and benefits it offers to your business. As a CRM and marketing automation software built for B2B sales teams, the platform provides powerful pipeline management and automation capabilities, making it an enticing choice.

When examining the available features, you’ll find GoHighLevel can potentially help you streamline your workflow, manage projects more efficiently, and automate various tasks. These capabilities make it well-suited for businesses of all sizes.

To further assess GoHighLevel’s effectiveness, take note of the following:

  • It is designed for agencies and allows you to create multiple sub-accounts or clients, granting you independence and flexibility in managing your client’s businesses.
  • The platform combines several useful tools, such as automated follow-up campaigns, landing pages, survey forms, scheduling, and cold outreach campaigns, saving you time and frustration when turning leads into clients.

To reap the most benefits from GoHighLevel, keep your budget and business goals in mind, and consider the platform’s capabilities in relation to your needs.

Ultimately, the decision to invest in GoHighLevel should be based on how well it aligns with your marketing strategies and desired outcomes.

Amanda Pearson

Amanda Pearson is our editor and she helps with writing. Very knowledgeable about YouTube, SEO, podcasting, and blogging. Amanda works with the other writers and our SEO expert Pete to make sure our articles are accurate and helpful for the readers.

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