How to Pick Profitable Niches with Low Competition

woman picking profitable niche on computer

We all know that it’s essential to find a profitable niche with low competition if you want to make money. But picking a profitable niche with low competition is easier said than done. That’s why we have put together this blog post to help you learn how to choose profitable niches with low competition.

Why do you Want to Find Niches with Low Competition?

If you are an affiliate marketer, you want to find niches with low competition to make your affiliate commissions easy to make. You don’t want to have to fight for the same customer as hundreds or thousands of other marketers are. The entire goal is to make it as easy as possible to find customers.

What you’re trying to do is to find underserved markets and give them what they want. It’s not good enough to teach someone how to plant tomatoes in the garden. Maybe what you do is you teach people how to start tomato plants by seed and then put them in the garden. What you’re trying to do here is to be as precise as possible and narrow down your target market.

You Must Learn your Niche Inside and Out

The only way you’re ever going to know what the profitable areas of your niche are with little competition is if you know it like the back of your hand. When you know your niche inside and out, you’ll be able to narrow down the would-be competitors to a handful of people.

This will allow you to compete and win against them. Ideally, you’d find keywords that have zero competition, and you’ll be able to rank for them super easily without much effort.

Niche Down and be as Specific as Possible

It’s essential to be as specific as possible for your niche. When starting a blog you want to add the most detail to it, and you want to narrow it down. So, for example, if you go with the tomato niche, instead of just going with the broad category, plant growing, you can do things like home gardening, organic gardening, vegetable gardening, starting plants from seed, or even growing exotic plants.

You can go even deeper and drill it down even further. For example, maybe you can give them the subcategories like greenhouse growing, outdoor gardening, or even growing in containers. When you drill down like that, you’re not only saving yourself time because you’re not going to waste your time finding keywords that are too broad.

What Tools do you Need to Discover Niches?

The best tool that you can use is the Google Adwords keyword tool. It’s free to use, and it is a powerful tool that has helped us out a lot with finding niches and keywords. You can use this tool to find out the monthly search volume of different keywords, and you also get an idea of how competitive they are.

Another thing to consider with the Google Adwords keyword tool is that you won’t be charged for using it since it’s free to use. The keyword planner tool is something people have been using for years, and it’s still a standby source of information straight from Google.

Searching Google can Also Produce Some Interesting Results

A fun way to develop new keyword ideas is to type in your keyword and then go ABC afterward. So, for example, you would type in tomato and then tomato b and so forth. What you’re trying to do here is to see what Google suggests after the word tomato. So, you can rest assured that people are typing into Google what it suggests, and that’s how they know to suggest it.

Paid Tools do Have Free Accounts you Can Use

Tools like Ahrefs, Semrush, and others often have free accounts that you can use to get some helpful information. However, if you’re making money from your niche sites, you’re probably going to want to pay for the tools. Why? Paying for the tools will give you more information, and you’ll be able to zero in on other niches more easily.

Don’t Limit Yourself to Only Using Free Tools

There is this notion that many people have online that information isn’t worth paying for. But any information that can make you money is worth spending money on. So, don’t hesitate to buy an Ahrefs subscription, even though it is a tad expensive. After you learn how to use it, the tool will pay for itself in no time.

Go to Reddit and See What People are Talking About in your Niche

Find the subreddits for your niche and see what everyone is talking about. Reddit is a great place to find tips and ideas on what people are talking about in your niche. You can also find out what questions people are asking, which is very useful. Many of the ideas that you come up with can be based on other people’s questions.

Put your Ideas in a Spreadsheet and Cut Out the Bad Ideas

As you get your ideas, put them in a spreadsheet and then cull out those that seem not to be very good. By being critical about your ideas, you’ll be able to save yourself a lot of time.

You want to cull out the bad ideas because you don’t want to waste any time. If you’re not making money, you’re losing money, right? So, being picky and just trying to find the best niche ideas and niches that you can succeed in will help you be more successful.

Utilize Google Trends to See if a Niche is Worth Pursuing

Google trends will show you if a niche is on an uptrend or a downtrend. Marketers tend to care if what they are searching for is on the way up or down. The logic is, if the niche is on a downtrend, you don’t want to waste your time on it.

The hope is always to find a niche that is on an uptrend. When you find a niche that you think has some potential, you’ll want to check out if it’s on an uptrend or downtrend. The logic is if it’s on a downtrend, the best thing for you to do is move on to the next niche.

There is still some value in working with niches that might be flatlined or down trending if you feel that the competition isn’t stiff. You can’t use Google trends as a definite answer if you should pursue the niche, but it does help. Nothing makes up for searching Google and seeing what the results are.

You must pay attention to the results, and they will dictate if the niche you might be working with is worth the effort or not. Nothing else can replace this information, including Google trends.

Stay Active Within your Niche to Spot Trends

If you’re in the audio niche, maybe you discover that a particular type of soundproofing is hot, and there aren’t many people talking about it. Those in the health niche may be surprised to learn that bone broth is taking off, and it would be in their best interest to create content and find affiliate offers they can promote around the topic.

Nothing will ever replace you getting in the trenches and learning what is being talked about by the people in your niche. You can use tools, but often, by the time the tools pick up the breakout niches, it’s going to be too late.

You want in on the ground level, and the only way to achieve that is by being right there and reading and hearing what people are talking about.

Your ability to make money online will always revolve around your ability to discover profitable niches


The biggest mistake you’ll ever make is diving headfirst into a niche that is loaded with competition. Of course, the best thing to do is take advantage of tools, but you still need to use your brain and look for niches that are on the rise.

You need to be careful that it’s not too late in the game as soon as you realize that a niche might be worth pursuing. If you wait too long, it will be nearly impossible for you to make a living in the niche because of the stiff competition.

If you’re creating content and trying to rank it, don’t just worry about traffic numbers. Instead, look at the competitiveness of the keywords you’re trying to rank for, and you’ll be able to decide better if it’s worth your time and efforts.

Don’t get bent out of shape if you aren’t a pro at picking niches right out of the gate. It will take you months, if not years of marketing experience, to spot profitable niches. Everyone thinks that they should do this right off the bat, but it doesn’t work that way.

Your number one goal is to find search queries in Google that aren’t being answered correctly. So spend your time looking at search results and teach yourself how to spot weak rankings. Those rankings include forums, listings that don’t fully answer user’s questions or low-quality sites with thin content that you can easily outrank by producing a better blog post.

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