Top 15 Richest YouTubers in 2023

two rich youtubers holding money

Since its beginning way back in 2005, YouTube has played a vital role in cultural development and how people share video content. These days, the platform has become a household name, and the creators are in it.

Many people have set up YouTube as their career nowadays, a YouTuber can be an excellent career, especially if you can make a strong audience and a powerful subscriber base. In this post, we will be looking at some of the richest and highest-paid YouTube on the planet in 2023.

But please keep in mind that the information provided in this post is solely based on the different pieces of information found on the internet. According to YouTube’s policy, creators and YouTubers are not permitted to reveal their income.

Now, let’s get started!

1. Justin Bieber (Net Worth to be Estimated at $285 Million)

Who doesn’t know about the famous musician and pop artist Justin Bieber? Many fans of this singer watch his performances and songs on the Justin Bieber YouTube channel. He currently has 68.3 million subscribers, is currently ranked second, and is followed by the South Korean girl group, Blackpink.

2. Jeffree Star (Net Worth to be Estimated at $200 Million)

Are you familiar with the beauty community? Jeffree Star is a YouTuber, an American entrepreneur, and also the founder and CEO of his own company, Jeffree Star Cosmetics. After nearly going bankrupt, he used his life savings to begin his beauty line.

Most of his success started from his YouTube channel but was mostly composed of beauty and makeup reviews, product launches, and try-on clothes.

It’s worth mentioning as well that Starr used YouTube to market himself and his beauty brand. Today, Jeffree Star Cosmetics earns an estimated $100 million per year. He also made $18 million off the platform alone in 2018. His personal annual income is predicted at $20 million per year.

3. Stevin John (AKA Blippi) (Net Worth to be Estimated at $40 Million)

Blippi is an American entrepreneur who identified a niche in YouTube and launched educational content for kids in 2014 to appeal to that age group. One of his famous trademarks is his orange and blue beanie cap, blue shirt, bow tie, and orange suspenders. These colors appeal to his young audience.

Also known as Stevin John, this YouTube content creator purportedly discovered his calling while watching his 2-year-old nephew watching sub-par YouTube videos. These days, much of his income comes from his retail empire, which includes accessories, toys, and digital video content, as well.

According to various reports, Steven John has an estimated net worth of $40 million.

4. Felix Kjellberg (AKA PewDiePie) (Net Worth to be Estimated at $40 million)

Felix Arvid Ulf Kjellberg, popularly known as PewDiePie, is a Swedish YouTuber, philanthropist, and comedian famous for his Let’s Play videos as well as comedic structured shows and videos. This YouTuber has the most subscribers on YouTube so far, with 110 million dedicated followers.

This guy has been the most subscribed profile for the past five years, along with an annual income of $3 million. Felix also got sought for his video game comments and entertained himself by playing various games contemplating his experiences and highlighting his humorous reactions.

5. Logan Paul (Net Worth to be Estimated at $35 million)

Logan Paul started making a name for himself on the platform Vine. However, he also started his YouTube channel way back in 2013. He has also had a few acting roles in TV series such as Law and Order: Special Victims Unit. On top of that, he also collaborated with Dwayne Johnson.

Nonetheless, like his younger sibling Jake Paul, he has been involved in various controversies throughout his career. The Logan Paul channel is about a teenage star who makes controversial content about different things.

He is both loved and hated by his audience for his utterly frank presentation of facts of news and life. Logan is one of the fastest-growing YouTube channels in the world these days.

6. Mark Fischbach (AKA Markiplier) (Net Worth to be Estimated at $35 million)

Reports claim that Markiplier has an estimated worth of $35 million. He has a massive merch collection, including hoodies, T-shirts, and other stuff. Associated with his Unus Annus series, the key reason his income has virtually doubled from our previous list.

Mark Fischbach started another YouTube channel known as Unus Annus. The channel was mainly a collaboration with another YouTuber, Ethan Nestor Darling. However, it was deleted after a year only.

This creator grew in popularity by uploading his unique gaming videos. Apart from YouTube, he is also a filmmaker and a podcast host. He has already collaborated on gaming videos and sketch comedy content with fellow YouTubers like CaptainSparklez, Jackfilms, PewDiePie, and many more. 

7. Daniel Middleton (Net Worth to be Estimated at $35 million)

Daniel Robert Middleton is a British YouTube personality, voice actor, author, professional gamer, and actor. His online video channels have mostly covered video games, such as Pokémon, Roblox, and Minecraft.

He started his YouTube channel in 2010, which is dedicated mainly to Pokemon. In 2013, he started another gaming YouTube channel which is geared at kids between the ages of five and ten. This channel mainly concentrates on Minecraft. What’s more, Daniel went on to star in a web series and make his bestselling graphic novel.

8. Ryan Kaji (Net Worth to be Estimated at $32 million)

It is nearly unimaginable that a kid would be one of the highest-paid YouTubers on the globe. Ryan Kaji commended his YouTube channel for creating videos purely of himself unboxing toys and playing with them. His content has had a massive impact on the toy industry, and marketing companies have flocked to his kid for exposure.

Ryan’s World began on YouTube in 2015. Eventually, his mom quit her job and worked on his YouTube channel full-time. They presently run nine YouTube channels, covering toy reviews. The channel also covers various DIY science experiences, and Ryan Kaji participates in different challenges.

Ryan’s World also has a branded toys line and clothing. It launched with Walmart in 2018 and has made over $250 million in 2020. He also signed a deal for a TV series with Amazon and Nickelodeon.

9. Jake Paul (Net Worth to be Estimated at $30 million)

Jake Paul has been in front of many controversies in the past few years. But despite that, this creator has a generous net worth of close to $30 million. Even despite being banned from YouTube, Jake and his brother, Logan, have returned to YouTube to make such a massive number.

The content of Jake is mainly on his boxing vlogs and profession. Apart from being a YouTuber, Jake Paul is also a famous social media personality who first rose to fame through Vine.

He started his YouTube channel in 2014, where he uploaded videos on his rap music and prank controversies. Since he had a massive following on Vine and made new followers on YouTube, he got the chance to appear in the Disney Channel series, Bizaardvark. However, he was removed after controversies surrounding him.

10. Jimmy Donaldson (AKA Mr. Beast) (Net Worth to be Estimated at $25 million)

This list won’t be complete without mentioning Mr. Beast. This YouTuber star is on his rice to becoming one of the highest-paid YouTubers in the world. Apart from his main channel, which is close to 100 million subscribers and is anticipated to overtake the highest subscriber base for an individual YouTube PewDiePie.

Keep in mind that Mr. Beast, whose real name is Jimmy Donaldson, earns through various YouTube channels and selling merchandise. He also started Mr. Beast Burger. All those businesses land him projected earnings that are close to $60 million based on 2021 and are anticipated to cross that this year.

On top of that, he’s a philanthropist and has been at the vanguard of many charitable fundraisers. Mr. Beast is also the co-founder of Team Trees, which is a fundraiser for the Arbor Day Foundation.

11. Evan Fong (Net Worth to be Estimated at $25 million)

Evan Fong is a Canadian online personality, music producer, and video game commentator. He is popularly known as VanossGaming.

Most of his content is in montage-style videos. It is estimated that he had a net worth of $25 million. Fong’s passion for video games comes from his previous job as a creative director for a gaming firm.

In addition, Evan Fong also runs a budding music channel for his supporters. Nonetheless, his music channel has yet to gain popularity. It’s worth mentioning that he is producing music under the name Rynx and serves as a creative director for a video game called Dead Realm. He also worked as a voice actor for the YouTube premium series Paranormal Action Squad.

12. James Charles (Net Worth to be Estimated at $22 million)

Who doesn’t know James Charles? Like Jeffree Star, he became known because of his makeup content. James is an identity that crossed the norms about male markup artists. He was only seventeen when the popular beauty YouTube and makeup artist became the first man spokesmodel of CoverGirl.

This content creator started his YouTube channel while working as a regional makeup artist in New York. He started posting cosmetic tutorials on the platform. By 2016, he had become CoverGirl’s first male ambassador. He also collaborated with Katy Perry, which is another ambassador. Currently, his channel has 24.1 million subscribers and an estimated net worth of $22 million.  

13. Lilly Singh (Net Worth to be Estimated at $20 million)

Lilly Singh is a Canadian comedian, singer, and video producer at the same time. Her YouTube channel IISuperwomanII is listed among the most popular YouTube channels in 2021, along with fourteen million subscribers.

Lilly started her journey as a creator when uploading videos on the platform in 2010. She made comedy content and made popular collaborations with celebrities who performed in various skits with her based on different topics.

With millions of subscribers, she has managed to make more than 3.45 billion views on her main channel. On top of that, she also achieved many milestones throughout the years. She is an actress, singer, businesswoman, talent show judge, best-selling author, and a former late-night talk show host.

14. Anastasia Radzinskaya (Estimated net worth $20 million)

Anastasia Radzinskaya, popularly known as Nastya, has upwards of 100 million YouTube subscribers across her eleven YouTube channels. According to Forbes, she has made an estimated $20 million in 2021 through brand deals and ad revenue.

Her audience and viewers follow along as she learns fundamental skills such as making a to-do list and telling time against the highly saturated backdrop of her patio.

Focused mainly on family-friendly content, Nastya operates various channels with her parents, including Stacy Show, Stacy Toys, Like Nastya, and many more. That makes her one of the largest kid YouTube personalities in the entire world.

15. Rhett McLaughlin and Link Neal (Net Worth to be Estimated at $20 million)

The duo Rhett and Link are actors, comedians, and personalities. They are best known for their comedic songs and viral videos. They have since parlayed this success into a TV series format, Rhett & Link: Commercial Kings, and their business Mythical Entertainment Co., which employs 100 people.

On top of that, along with their premium fan page, they offer unique material, as well. Rhett and Link have five different YouTube channels. In 2018, they launched the Smosh brand.

Final Thoughts

There you have it! Which of these artists did you subscribe to in the past? Which of them are your favorite YouTubers? We want to know! Feel free to share your thoughts by leaving your comments down below!

Rachel Garner

Rachel Garner is the head of marketing and will help write on any marketing topics. She is a wealth of knowledge about how to market our company to other YouTubers, podcasters, and bloggers.

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