YouTube is one of the most used ever-growing platforms. The number of video hours uploaded to YouTube every minute has increased by around 40% from 2014 to 2019. It is expected to increase more in the coming years.
YouTube has now become a very competitive platform. With everyone fighting for the top position in YouTube’s search results, how can you make your video stand out and prevent it from getting lost in the huge sea of videos?
The answer is by doing “search engine optimization of your videos.”
You can beat your competitors and boost the SEO for YouTube videos by following the right optimization practices. Here is the list of the best methods you can use to optimize your videos on YouTube.
Choose your Keywords Carefully
Keywords make the foundation of a successful video optimization strategy. YouTube rewards videos that use keywords properly by improving their search position. Therefore, pick the right keywords carefully. It is best to use less competitive keywords if you are a beginner or starting a new channel.
Use tools like:
- YouTube autocomplete
- Google Keyword Planner
These are the tools to find suitable keywords for your niche. Once your channel gains good authority, start using more competitive keywords.
Include Keywords in the Title and in the Video
YouTube gives great value to a video title and its content. Inserting your main keyword in the title as well as video script is the best way of telling YouTube what is in your video. When YouTube understands what is in the video, it will know when to present it in front of people searching for your keyword.
Try to use one main keyword and a few relevant keywords in the title and video if possible.
Use Keywords in the Description
The description is another important part that you should write carefully. Your video description will inform YouTube, viewers, and other search engines like Google about the context of the video.
Put the main keyword in the first 3 lines and add more relevant keywords in the next lines without making it look like you have forcefully stuffed keywords.
Create Eye-Catching Thumbnails
Thumbnails are usually the first thing people see in the search results. The more compelling and attractive your thumbnail is, the higher the click-through rate (CTR) your video will have. You can use tools like Canva that offer amazing free and paid YouTube thumbnail templates.
Insert your main keyword and important logos like the YouTube logo on the thumbnail because Google filters certain elements on a thumbnail by using the image recognition feature.
Things to do to Boost Video SEO
Add Title Tag
YouTube allows you to use tags to tell its algorithm and viewers what your video has. You can insert several tags, but the first tag holds the most value. Use your main keyword or your title containing the main keyword in the title. Avoid using irrelevant tags as they can confuse YouTube.
Add Video-Specific Tags
Use tags that describe your video. For instance, if your video is about “why SEO is important,” you can use video-specific tags like “benefits of SEO,” “SEO definition,” or “SEO meaning.” Video-specific tags tell YouTube the details about the topic your video is covering.
Add Category-Specific Tags
Another way of using tags is using terms that define the broad category of your video. Let’s say your video is about “how to apply powder nails at home.” For this video, you can use category-specific tags like “beauty and fashion,” “nail trends,” or “nail styles,” etc.
Add Primary Channel Keyword Tags
Use keywords that you initially used for your channel’s SEO and ranking. Channel keywords tell YouTube about your audience and the type of video content your channel is producing. There is no restriction to using them only once for the channel. You can use them again and again for each video to boost ranking.
Find 3 Relevant Popular Video Titles
Type your main keyword in the YouTube search bar, write down the titles of the first 3 videos. Since these videos are already ranking on your keywords, their titles are tested and proven. Now create a video title that is a mix of these 3 titles without making it look like their copy.
Make sure the Title is Clickable and Easy to Understand
Your video title actually defines the video. It should be easy to understand, clear, and clickable. You should use catchy or action words along with your main keywords to make the title look attractive.
Let’s say your main keyword is “memory tricks.” You can write its title like “X memory tricks that can help you learn anything fast!”
Add Relevant Keywords if Possible
Besides using your main keyword in the title, description, video, and tags, look for the relevant keywords as well. Since people can search about your main term by writing different related terms, you should try to incorporate all those terms as well to target a wider audience.
Add a Paragraph Explaining the Video
Your video description is where you describe the details about your video. YouTube gives descriptions a ton of value. That is why it is important to write them carefully.
Here are the best ways of writing the best video description.
Include Relevant Keywords
Include your main as well as your relevant keywords in the description. The main keyword must be used at least once in the first 3 lines as these lines hold great value in the eye of the YouTube algorithm.
Use relevant keywords in the next lines naturally. Make the description as long as you can. YouTube prefers lengthy and descriptive paragraphs.
Add Affiliate Links
The description also allows you to promote affiliate links and earn even without AdSense. You can insert affiliate links related to the video content into the video description. The recommended products in the description will solve the queries of people, which may allow you to earn a few more likes.
Get your affiliate link and shorten it through a URL shortening tool. Open the video description and paste that URL into it and press the “save” button. Make sure the URL has https:// and not the www. before it. Otherwise, it will not be clickable.
Link to at Least 3 Related Videos or Playlists
You can also add links to 3 of your videos that are related to this video. It will help you to drive traffic from one video to the other. You can write something like “go to the previous video from here,” then add a clickable link.
You can get a clickable link to your video by going to its “share” option. Insert that link into the description and press “save.”
Add Channel Link
Besides taking your traffic from one video to the other, you can also take it to your channel and ask viewers to subscribe to your channel or watch the other relevant video. You can add a channel link to the description through the method described above.
Copy the channel URL by opening your channel page. Paste the link into your description box and save it.
Add Subscribe Link
Write “?sub_confirmation=1” after your YouTube channel’s URL and copy the whole URL from the search bar. Now paste it into the description. This link will automatically take people to a subscription page where they will be asked to confirm their subscription.
Include about Paragraph with Channel Keywords
Use the keywords of your channel in your description paragraph. It is simply to target more audiences and boost your overall SEO.
Add in Social Media and Website Links
The description provides you a great opportunity to take your YouTube traffic to other platforms and your website. Copy the address of any social media account or your website, paste it into the description (make sure it starts with http:// or https://). Press the “save” button.
Add Cards Towards the End of the Video
YouTube cards are the notifications that appear on the video screen while it’s running. These appear on the top right corner of a video and are used to encourage people to take a certain action.
You can use YouTube cards to direct traffic from one video to the other, which will eventually help you improve your ranking.
Add one end screen element to the video or playlist
An end screen element can improve the watch time of your videos and boost their ranking. They appear at the end of a video (between the last 5 to 20 seconds) and guide viewers on what they should do next. You can take viewers to your channel, other videos, and even website by using end screen elements.
SEO is one of the most crucial factors that determine the success of your YouTube channel. SEO starts with finding the right keywords. Then you use these keywords in the right places like video title, description, and tags. You can insert links to your channel, subscription page, website, social media accounts, and products into the description to take your traffic from one place to the other. Use the right SEO practices to rank you