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Micro-moments are critical touchpoints within today’s customer journey

  • Posted by Victoria Anders
  • On June 15, 2017
The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a private use only but are getting more and more important for brands and marketers to get […]
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Beaconinside is European leader in proximity platforms says Unacast Proximity Report

  • Posted by Elina Muratow
  • On May 10, 2017
The Proximity.Direcotry Report, which is provided by Unacast lists Beaconinside on second place in the worldwide listing of proximity platforms. The aim of the report is to give industry status updates and educate the market about the proximity industry. Further each report is given a specific theme, wherein details about specific areas and use cases are provided. This […]
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New Features – Proximity DMP – May 2017

  • Posted by Elina Muratow
  • On May 8, 2017
This May we released many new features enhancing the functionalities of the Proximity DMP Multi-App Support – analytics data from multiple apps  This feature facilitates the management of different apps in one single account individual API tokens multiple apps can be used on the same proximity infrastructures analytics data will be shown individually per app   […]
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Esprit enriches the shopping experience with beacons

  • Posted by Elina Muratow
  • On April 10, 2017
In today’s times, when shoppers are switching between online and offline, back and forth, it is critical for retailers and brands to embrace an omni channel strategy that covers both. Online and offline. Customers expect a smooth transition, when they leave the online shopping world and go into the physical world, but always staying connected […]
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Vending Machines Are Speaking to their Customers via Beacons!

  • Posted by Elina Muratow
  • On March 28, 2017
Google’s Physical Web is offering the possibility to transfer any object, such as  vending machines, into a smart, talking object. A Beacon that is supporting Google’s Physical Web protocol is installed to the object and sends out an URL that a mobile phone can detect as a nearby information that is available for access near the […]
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