Data Privacy, Data Security & Beaconinside

Posted by Victoria Anders
On August 3, 2017

We agree to the Code of Conduct: Location & Privacy We officially signed the Code of Conduct: Location & Privacy. We fully commit to follow additional requirements besides the German legal data protection regulations. Data security nowadays is an important issue in almost every sector. Data privacy and data security is a priority for Beaconinside. We support protocols like Secure iBeacon and Eddystone-EID to […]

Micro-moments are important touchpoints within today’s customer journey

Posted by Victoria Anders
On June 15, 2017

Creating Important Micro-Moments The influence and use of mobile devices has increased over the past few years. Unsurprisingly the way we use the portable all-rounders has changed as well as an increasing relevance is attributed to them. In this way smartphones are not only interesting for a private use only but are getting more and more important for brands and […]

Beaconinside is leader in proximity platforms

Posted by Elina Muratow
On May 10, 2017

The Unacast Proximity Report appoints us as the European leader in proximity platforms The Proximity.Direcotry Report, which is provided by Unacast lists Beaconinside on second place in the worldwide listing of proximity platforms. The aim of the report is to give industry status updates and educate the market about the proximity industry. Further each report is given a specific theme […]

New Features – Proximity DMP – May 2017

Posted by Elina Muratow
On May 8, 2017

Get to know all the new features of the Proximity DMP released this May 2017 This May we released many new features enhancing the functionalities of the Proximity DMP Multi-App Support – analytics data from multiple apps This feature facilitates the management of different apps in one single account Individual API tokens Multiple apps can […]

Esprit & Beaconinside

Posted by Elina Muratow
On April 10, 2017

Esprit enriches the shopping experience with beacons In today’s times, when shoppers are switching between online and offline, back and forth, it is critical for retailers and brands to embrace an omni channel strategy that covers both. Online and offline. Customers expect a smooth transition, when they leave the online shopping world and go into […]