GoHighLevel Vs ActiveCampaign: Let the Battle Begin

two guys battling for business wins

In the world of marketing automation and customer relationship management, two platforms stand out as popular choices among marketers and business owners: GoHighLevel and ActiveCampaign.

As you explore these platforms, you’ll find that they cater to different needs.

GoHighLevel focuses on marketing agencies and ActiveCampaign is a leading email marketing service with an integrated CRM.

With both platforms sharing some features and offering distinct advantages, you might be wondering which one is the right fit for your business.

In this article, we’ll compare GoHighLevel and ActiveCampaign, diving into their features, pricing, and performance to help you make an informed decision.

Stay tuned as we unravel the pros and cons of each platform and how they can cater to your unique business needs.

GoHighLevel Vs ActiveCampaign: Overview


GoHighLevel is an all-in-one marketing platform specifically designed for marketing agencies. Launched by Shaun Clark in 2016, it aims to help agencies reduce their tech stack expenses by consolidating multiple tools under one roof.

It offers a variety of features to streamline your marketing efforts, which include:

  • Landing Page and Funnel Builders: Create and customize landing pages and sales funnels tailored to your clients’ needs.
  • CRM and Marketing Automation: Efficiently manage leads, automate marketing processes, and nurture customer relationships.
  • SaaS Platform: GoHighLevel is accessible as cloud-based software, making it easy for you and your team to use, collaborate, and scale your agency’s marketing efforts.

Despite its focus on agencies, GoHighLevel is suitable for businesses of all sizes, from solo entrepreneurs to small companies looking to grow.


ActiveCampaign is a powerful email marketing platform that boasts a wide range of automation capabilities, landing page creation tools, and CRM features. It enables you to:

  • Send Personalized Messages: Craft individualized messages for your audience and maintain an engaged email list.
  • Run Email Marketing Campaigns: Launch impressive email marketing campaigns using a comprehensive set of tools and features.
  • Automate Marketing Processes: Save time by automating various marketing tasks, such as lead scoring, segmentation, and follow-up.
  • SaaS Solution: Like GoHighLevel, ActiveCampaign is also a cloud-based software, offering flexibility and convenience for your marketing strategies.

ActiveCampaign’s platform-wide segment builder sets it apart by allowing you to create segments from any kind of data, making it accessible for businesses in various industries.

Ultimately, the choice between GoHighLevel and ActiveCampaign depends on your specific needs, goals, and the scale of your marketing operations.

Platform Features

Marketing Automation

With GoHighLevel and ActiveCampaign, you can set up effective marketing automation campaigns to engage your audience and boost conversions. Both platforms offer powerful features, such as:

  • Trigger-based automation workflows
  • Automated email and SMS campaigns
  • Drip campaigns
  • Lead scoring and tagging
  • Campaign split testing

Email Marketing

Both GoHighLevel and ActiveCampaign provide robust email marketing tools for creating and sending targeted campaigns. Key features include:

  • Drag-and-drop email builder
  • Premade and customizable email templates
  • Personalization and dynamic content
  • A/B testing
  • Advanced analytics and reporting

Funnel and Landing Page Builder

You’ll find comprehensive funnel and landing page builders in GoHighLevel, making it easy to create high-converting pages for lead generation and sales. Features include:

  • Drag-and-drop builder
  • Customizable templates
  • A/B testing
  • Mobile-responsive designs
  • Integrations with CRM and automation tools

ActiveCampaign, on the other hand, doesn’t have a native landing page builder. However, you can integrate it with other popular tools like ClickFunnels and WordPress to create landing pages.

CRM and Contact Management

Managing your contacts and leads is essential for successful marketing campaigns. Both GoHighLevel and ActiveCampaign provide CRM tools for efficient organization and management:

  • Contact segmentation and tagging
  • Lead tracking and scoring
  • Task management and reminders
  • Sales pipeline visualization


Both platforms offer extensive integrations to help you connect your favorite apps and tools, ensuring a seamless marketing ecosystem. Common integrations include:

  • E-commerce platforms (e.g., Shopify, WooCommerce)
  • Payment gateways (e.g., Stripe, PayPal)
  • Appointment scheduling tools (e.g., Calendly, Acuity Scheduling)
  • Webinar and event software (e.g., Zoom, Eventbrite)
  • Social media platforms (e.g., Facebook, Twitter)

Advantages and Disadvantages

Pros of GoHighLevel

  • Agency-focused platform: GoHighLevel is built specifically for digital agencies, providing a full suite of tools, support, and resources to help you succeed in acquiring customers and providing solutions to them.
  • Drag-and-drop interface: The platform offers an easy-to-use drag-and-drop interface for creating sales funnels, making it more convenient to design and build marketing automation workflows.
  • All-in-one marketing platform: GoHighLevel is a comprehensive platform that incorporates various functions, such as CRM, marketing automation, reputation management, and more, allowing you to manage all aspects of your marketing efforts in a single place.

Pros of ActiveCampaign

  • Email marketing pioneer: ActiveCampaign is a proven leader in the email marketing space, providing a robust solution for SMBs’ marketing automation needs.
  • Time-saving automation: ActiveCampaign offers advanced planning and execution of email campaigns, saving you considerable time and effort.
  • High email deliverability: The platform’s robust spam-filtering tools ensure that your emails are delivered to your subscribers’ inboxes, increasing the effectiveness of your email marketing efforts.

Cons of GoHighLevel

  • Possible learning curve: With its extensive features and functionalities, GoHighLevel may require some time and effort to master, particularly for beginners in the digital marketing space.
  • Potential user interface issues: Some users have reported difficulties when using GoHighLevel’s interfaces, so you might face potential user experience issues depending on your personal preferences and experience.

Cons of ActiveCampaign

  • Not designed for agencies: While ActiveCampaign is great for SMBs, its focus is not on providing agency-specific solutions, unlike GoHighLevel. This might limit its usefulness if you’re running a digital marketing agency.
  • Limited platform integration: ActiveCampaign may not offer the same range of platform integrations as GoHighLevel, potentially making it less suitable for those seeking a comprehensive, all-in-one marketing approach.

Closing thoughts: Both GoHighLevel and ActiveCampaign offer valuable benefits for professionals in the marketing and digital agency space. It’s essential to consider the pros and cons of each platform to decide which one is the best fit for your specific needs and preferences.

Pricing and Plans

GoHighLevel Pricing

GoHighLevel offers two main pricing plans tailored to the needs of agency owners:

  • Agency Starter Plan ($97/month): With this plan, you can set up a single account for your client or agency, and get access to all the tools required for your business. Some features include white-label capabilities, mobile-responsive emails, and funnels.
  • Agency Unlimited Plan ($297/month): This plan provides the ability to create unlimited sub-accounts for your clients and other businesses. It includes all the features of the Agency Starter Plan, plus additional benefits like increased SMS usage, Calendly integration, and more.

Both plans come with a 14-day free trial, allowing you to test the platform before making a purchase. Keep in mind that GoHighLevel’s main focus is on helping small businesses and agency owners grow their businesses automatically.

ActiveCampaign Pricing

ActiveCampaign offers four main pricing plans, with an emphasis on small to medium-sized businesses:

  1. Lite (starting at $15/month): The Lite plan is designed for basic email marketing and offers features such as sending unlimited emails, basic email and chat support, and a 500-contact limit. Perfect for smaller businesses who are just starting to grow their online presence.
  2. Plus (starting at $70/month): Upgrading to the Plus plan unlocks more advanced features such as a landing page builder, CRM with sales automation, custom branding, and up to 1,000 contacts.
  3. Professional (starting at $159/month): Aimed at businesses looking to expand even further, the Professional plan offers even more advanced features like predictive sending, onboarding consultation, and up to 2,500 contacts.
  4. Enterprise (starting at $279/month): The Enterprise plan is tailored to larger businesses or those with more complex needs, offering unlimited contacts, advanced reporting, and a dedicated account rep for support.

ActiveCampaign also provides a 14-day free trial, giving you the chance to explore its features before committing to a paid membership.

The offered plans cater to a wide range of users, from startups and small enterprises to established businesses in need of advanced automation tools.

Customer Support and Resources

GoHighLevel Support

GoHighLevel offers a comprehensive support system for its users. They have a dedicated support team for helping with technical issues, setting up integrations, and optimizing your marketing strategies. Their resources include:

  • Live Chat: Available during their business hours, you can interact with a support agent for immediate assistance.
  • Knowledge Base: It’s a detailed online library of articles and tutorials that covers various aspects of the platform, including websites, landing pages, forms, and more.
  • Community Forum: You can join the GoHighLevel community, ask questions, share ideas, and learn from fellow users on their active forum.
  • Video Courses: To further your expertise, GoHighLevel provides video courses for entrepreneurs who want to dive deep into the platform’s features and grow their businesses.

ActiveCampaign Support

ActiveCampaign also offers a wide range of support resources to help you make the most of their platform. They provide assistance through multiple channels:

  • Email Support: You can reach out to their trained support team via email to get help with any issue pertaining to the platform.
  • Help Center: The Help Center contains in-depth articles and guides on various aspects such as email marketing, automation, landing pages, forms, and more.
  • Live Chat: Just like GoHighLevel, ActiveCampaign provides live chat support for faster resolutions.
  • Training Webinars: ActiveCampaign conducts regular live training sessions and webinars, which can help you learn about new features and best practices.
  • Community: They have a thriving community where you can discuss ideas and learn from other users’ experiences.

Both GoHighLevel and ActiveCampaign strive to provide comprehensive customer support options to ensure your success using their platforms.

They offer a mix of self-help resources, live assistance, and opportunities to learn from others, helping you make the most of your marketing endeavors.


When deciding between GoHighLevel and ActiveCampaign, it’s essential to consider your specific needs and requirements. You should analyze both platforms’ features and evaluate how they align with your goals.

GoHighLevel is designed primarily for marketing agencies and provides an all-in-one solution for acquiring customers and managing their needs.

The platform has a wide range of tools, support, and resources to help agency owners and marketers succeed. If your focus is on managing multiple clients or projects, GoHighLevel might be the better choice for you.

On the other hand, ActiveCampaign is known for its robust email marketing capabilities and built-in CRM system. This makes it an ideal choice for small to medium-sized businesses looking for a comprehensive email marketing and automation solution.

If your primary focus is on email marketing and customer relationship management, ActiveCampaign may be better suited to your needs.

When comparing features, consider the learning curve, ease of use, and integration with other tools you’re already using. Both platforms offer a vast array of features, but one may be more user-friendly or compatible with your existing tech stack than the other.

Finally, take the time to test each platform using their trial periods or demos to get a feel for the user interface, available features, and overall usability. This hands-on experience can help you decide which platform will best serve your needs and lead to successful marketing campaigns.

Remember to thoroughly evaluate the options and make an informed decision based on your specific needs and priorities. By doing so, you can ensure that you choose the right platform for your marketing initiatives and achieve your business goals.

Rachel Garner

Rachel Garner is the head of marketing and will help write on any marketing topics. She is a wealth of knowledge about how to market our company to other YouTubers, podcasters, and bloggers.

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